Saudi Arabia Small Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Home Appliances Companies in Saudi Arabia and It is Segmented by Product Type (Coffee Makers, Food Processors, Grills and Roasters, Vacuum Cleaners, Other Small Home Appliances) and by Distribution Channel (Multi Branded Stores, Specialty Stores, Online Stores, Other Distribution Channel) Various Trends, Opportunities, and Company Profiles.

Saudi Arabia Small Home Appliances Market Size

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Saudi Arabia Small Home Appliances Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 1.24 Billion
Market Size (2029) USD 1.57 Billion
CAGR (2024 - 2029) 4.87 %
Market Concentration Medium

Major Players

Saudi Arabia Small Home Appliances Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Saudi Arabia Small Home Appliances Market Analysis

The Saudi Arabia Small Home Appliances Market size is estimated at USD 1.24 billion in 2024, and is expected to reach USD 1.57 billion by 2029, growing at a CAGR of 4.87% during the forecast period (2024-2029).

  • Saudi Arabia's small home appliances market is expected to rise significantly during the projected period. The increase can be ascribed to technical developments and increased urbanization activities. Furthermore, Saudi Arabia's small home appliances market is predicted to be driven by a rise in the housing sector and changes in consumer lifestyles. The growing consumer preference for energy-efficient appliances due to increased environmental consciousness and the desire for comfort in household tasks adds to the growth of Saudi Arabia's small home appliances market.
  • Rapid urbanization is the primary driving force behind the country's home appliance industry growth. Replacement sales are gaining pace throughout the world, with the clear majority of people wanting to replace their existing appliances with smarter, more inventive, and smaller appliances. Quick growth in disposable incomes has resulted in mid to high-income consumers selecting premium, sophisticated, and higher-priced models, hence driving home appliance value sales in the country.

Saudi Arabia Small Home Appliances Market Trends

Increasing Smart Homes in Saudi Arabia

  • A smart home is a modern setup where appliances and devices can be automatically controlled remotely from any internet-connected place in the world using a mobile or networked device. Saudi Arabia's small home appliances market has experienced substantial year-on-year growth in the number of smart homes and is expected to expand further in the upcoming years. 
  • Smart homes and smart kitchen appliances are critical components of the smart appliance ecosystem. The self-learning capabilities of smart home appliances assist in automatically adjusting the system according to the homeowner's routines. Broadband and internet usage have increased as network infrastructure has improved, and people are increasingly choosing wireless and technologically advanced items to ensure greater security for their families.
Saudi Arabia Small Home Appliances Market: Smart Home Appliances Revenue in Saudi Arabia, In USD Million, 2019-2022

Energy-efficient Consumer Appliances to Drive the Market

  • Various factors influence the demand for consumer appliances in Saudi Arabia. Local consumers prioritize appliances that offer value for money, a reasonable warranty period, and a reputable brand. Notably, there has been a discernible shift towards more energy-efficient models across several categories. This change is driven by the desire to better manage energy bills and an increasing awareness of sustainability and environmental issues. 
  • For example, a survey conducted by the General Authority for Statistics in Saudi Arabia, involving 45,520 households, revealed that in 2022, approximately 58 percent of households in Jazan were willing to invest in replacing old appliances with more energy-efficient alternatives as part of their commitment to energy conservation.
Saudi Arabia Small Home Appliances Market: Share of Households Willing to Spend on Upgrading to Energy Efficient Appliances in Saudi Arabia In 2022

Saudi Arabia Small Home Appliances Industry Overview

The Saudi Arabia small home appliances market is fragmented with many players in the market. Multinational companies in Saudi Arabia mostly sell small household appliances. Some of the biggest competitors now lead the industry in market share. However, thanks to technical improvement and product innovation, mid-size to smaller businesses are expanding their market presence by gaining new contracts and entering new industries. 

Haier Electronics Group Co. Ltd, Whirlpool, Electrolux AB, LG Electronics, Godrej Group, Panasonic Corporation, and Samsung Electronics are among the top participants in the Saudi Arabia small home appliances market. Leading firms are working on introducing more user-friendly and innovative appliances onto the market by utilizing cutting-edge technologies.

Saudi Arabia Small Home Appliances Market Leaders

  1. Electrolux Arabia

  2. Haier

  3. Panasonic

  4. LG

  5. Samsung

*Disclaimer: Major Players sorted in no particular order

Saudi Arabia Small Home Appliances Market Concentration
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Saudi Arabia Small Home Appliances Market News

  • December 2022: Hisense entered into a partnership agreement with Saudi Arabia's United Matbouli Group to enhance and broaden its operations in the Kingdom.
  • December 2022: Panasonic Marketing Middle East & Africa (PMMAF) established a partnership with Ahmed Abdulwahed Trading Co (AAW) as its new distributor in Saudi Arabia for small domestic appliances

Saudi Arabia Small Home Appliances Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS AND DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Urbanization is Driving the Market
  • 4.3 Market Restraints
    • 4.3.1 High Competition in the Industry is Restraining the Market
  • 4.4 Market Opportunities
    • 4.4.1 Demand for Smart and Energy-Efficient Appliances is Creating an Opportunity
  • 4.5 Value Chain / Supply Chain Analysis
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Insights on Technological Innovations in the Small Home Appliance Industry
  • 4.8 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Product
    • 5.1.1 Coffee Makers
    • 5.1.2 Food Processors
    • 5.1.3 Grills and Roasters
    • 5.1.4 Vacuum Cleaners
    • 5.1.5 Other Small Appliances
  • 5.2 By Distribution Channel
    • 5.2.1 Multi Branded Stores
    • 5.2.2 Specialty Stores
    • 5.2.3 Online Stores
    • 5.2.4 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Competition Overview
  • 6.2 Company Profiles
    • 6.2.1 Electrolux Arabia
    • 6.2.2 Haier
    • 6.2.3 Panasonic Corporation
    • 6.2.4 LG Electronics
    • 6.2.5 Samsung Electronics
    • 6.2.6 Maytag
    • 6.2.7 Meiko
    • 6.2.8 Bosch
    • 6.2.9 Honeywell
    • 6.2.10 Siemens
    • 6.2.11 Philips*
  • *List Not Exhaustive

7. MARKET FUTURE TRENDS

8. DISCLAIMER AND ABOUT US

** Subject To Availablity
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Saudi Arabia Small Home Appliances Industry Segmentation

A small home appliance, a small electric appliance or minor appliance, or a small appliance, small domestic or small electric, is a portable or semi-portable machine, generally used on table-tops, counter-tops, or other platforms, to accomplish a household task. 

The Saudi Arabia small home appliances market is segmented by product type, which includes coffee makers, food processors, grills and roasters, vacuum cleaners, and other small home appliances, and by distribution channel, which includes multi-branded stores, specialty stores, online stores, other distribution channels. 

The report offers market size and forecasts for the Saudi Arabia small home appliances market in terms of revenue (USD) for all the above segments.

By Product Coffee Makers
Food Processors
Grills and Roasters
Vacuum Cleaners
Other Small Appliances
By Distribution Channel Multi Branded Stores
Specialty Stores
Online Stores
Other Distribution Channels
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Saudi Arabia Small Home Appliances Market Research FAQs

The Saudi Arabia Small Home Appliances Market size is expected to reach USD 1.24 billion in 2024 and grow at a CAGR of 4.87% to reach USD 1.57 billion by 2029.

In 2024, the Saudi Arabia Small Home Appliances Market size is expected to reach USD 1.24 billion.

Electrolux Arabia, Haier, Panasonic, LG and Samsung are the major companies operating in the Saudi Arabia Small Home Appliances Market.

In 2023, the Saudi Arabia Small Home Appliances Market size was estimated at USD 1.18 billion. The report covers the Saudi Arabia Small Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Saudi Arabia Small Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Saudi Arabia Small Home Appliances Industry Report

Statistics for the 2024 Saudi Arabia Small Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Saudi Arabia Small Home Appliances analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Saudi Arabia Small Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)