Sauna and Spa Market Size (2024 - 2029)

The sauna and spa market is experiencing growth, driven by the increasing popularity of wellness treatments that support both physical and mental health. Saunas, with their various types such as traditional Finnish, steam baths, and infrared saunas, are integral to spa therapies, which include massages and other body treatments. The market's expansion is particularly notable in Europe, where the wellness industry and tourism are significant growth factors. Despite the challenges posed by the COVID-19 pandemic, which temporarily reduced demand, the market is poised for recovery and continued growth.

Market Size of Sauna and Spa Industry

Sauna And Spa Market Overview
Study Period 2020 - 2029
Market Size (2024) USD 135.95 Billion
Market Size (2029) USD 194.51 Billion
CAGR (2024 - 2029) 7.43 %
Fastest Growing Market Europe
Largest Market North America

Major Players

Sauna and Spa Market Major Players

*Disclaimer: Major Players sorted in no particular order

Sauna & Spa Market Analysis

The Sauna and Spa Market size is estimated at USD 135.95 billion in 2024, and is expected to reach USD 194.51 billion by 2029, growing at a CAGR of 7.43% during the forecast period (2024-2029).

Saunas have been used for thousands of years and are still popular today. A sauna can help people to unwind and relax, and it may have other health benefits. The Mayans used sweat houses 3,000 years ago, and Sweating has long been used as a therapy. Traditional Finnish saunas usually use dry heat, with a relative humidity that is often between 10% and 20%. In other sauna types, the moisture is higher. Turkish-style saunas involve a greater level of humidity. There are several types of saunas, based on how the room is heated. These include wood burning, electrically heated, infrared room, and steam room.Sauna and spa are seemed to be supportive of the body and mind healing treatments. Spa followed by sauna treatments has become common. The most common spa treatment is a massage. Other services offered range from facials, manicures, pedicures, and body treatments. Bonding sessions, detox, improving confidence and self-esteem, lowering blood pressure, reducing pain, reducing stress, weight reduction, meditation, healthy skin, and relaxation are significant benefits of frequent spa treatment.

There are diverse types of saunas, such as the traditional Finnish sauna, steam bath (also known as a Turkish bath), and infrared sauna, etc. Technology advancements and different innovations are introduced in the infrared sauna. Sauna is considered a part of spa treatment generally along with aromatherapy, body wraps or mud bath, bathing, waxing, manicure and pedicure, and massage are different types of spa treatment. The different types of spa therapy based on offering locations are day spa, destination spa, hotel or resort spa, medical spa, cruise ship spa, airport spa, mineral springs spa, etc. The European spa is one of the world's largest due to its relatively higher average revenues. The spa industries in most European countries have recovered well from the economic crisis of the early 2010s. Russia's spa industry has also grown significantly in the last five years. The growing wellness industry in Europe is one of the major growth drivers of the sauna and spa market. The growth in the hospitality industry in the region and the associated influx of tourists to Europe are expected to keep the sauna and spa market buoyant in the region.

In 2020, the outbreak of COVID-19 pandemic has created an unfavorable impact on the market as the sauna and spa services demand have declined rapidly between January to March and extended further. The impact was indirectly hit by other sectors which associated with this markets.

Sauna & Spa Industry Segmentation

The report aims to provide a detailed analysis of the Suana and Spa market. It focuses on market dynamics, customer trends, and insights into geographical segments. Also, it analyzes the major players and the competitive landscape in the market. The Sauna and Spa Market is Segmented By Application into Hotel/Hospitality, Gym/Fitness and Spas, Household, Other Applications, by Type of Market into New, and Renovation/Replacement and by Geography into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa. The report offers market size and forecast in value (USD billion) for all the above segments.

By Application
Hotel/Hospitality
Gym/Fitness and Spas
Household
Other Applications
By Type of Market
New
Renovation/Replacement
By Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
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Sauna and Spa Market Size Summary

The sauna and spa market is experiencing significant growth, driven by increasing consumer interest in wellness and relaxation therapies. Saunas, with their historical roots dating back thousands of years, continue to be popular for their relaxation and potential health benefits. Various types of saunas, such as traditional Finnish, Turkish, and infrared saunas, cater to diverse consumer preferences. The spa industry, often complementing sauna treatments, offers a range of services including massages, facials, and body treatments, contributing to physical and mental well-being. The market is further bolstered by the growing wellness industry in Europe, where high average revenues and a robust tourism sector support the demand for sauna and spa services. The impact of the COVID-19 pandemic initially led to a decline in demand, but the market has shown resilience, with millennials increasingly viewing these services as essential to their lifestyle.

The global sauna and spa market is highly fragmented, with numerous players competing to offer innovative and customized services. The rise in disposable income and changing spending patterns, particularly among millennials, are driving market growth as this demographic prioritizes health and wellness. Urbanization and sedentary lifestyles have heightened the demand for spa services, especially among working professionals and geriatric groups. The leisure tourism and hospitality sectors also play a crucial role, as tourists seek spa and sauna services as part of their travel experience. Key industry players, such as KLAFS Group, Harvia PLC, and Duravit, are focusing on strategic acquisitions and partnerships to enhance their market position and expand their service offerings.

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Sauna and Spa Market Size - Table of Contents

  1. 1. MARKET INSIGHTS AND DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Market Opportunities

    5. 1.5 Porter's Five Force Analysis

    6. 1.6 Technological Innovations and Developments

    7. 1.7 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Application

      1. 2.1.1 Hotel/Hospitality

      2. 2.1.2 Gym/Fitness and Spas

      3. 2.1.3 Household

      4. 2.1.4 Other Applications

    2. 2.2 By Type of Market

      1. 2.2.1 New

      2. 2.2.2 Renovation/Replacement

    3. 2.3 By Geography

      1. 2.3.1 North America

      2. 2.3.2 Europe

      3. 2.3.3 Asia-Pacific

      4. 2.3.4 Latin America

      5. 2.3.5 Middle East & Africa

Sauna and Spa Market Size FAQs

The Sauna and Spa Market size is expected to reach USD 135.95 billion in 2024 and grow at a CAGR of 7.43% to reach USD 194.51 billion by 2029.

In 2024, the Sauna and Spa Market size is expected to reach USD 135.95 billion.

Sauna Spa Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)