Market Trends of South East Asia Snack Bar Industry
This section covers the major market trends shaping the SEA Snack Bar Market according to our research experts:
Propensity to Consume Convenient and Healthy On-the-go Meal and Snack Options
The demand for convenience foods is growing at a faster pace in the South Asian economies, owing to the changes in social and economical patterns, as well as increase in urbanization, buying power and awareness about health foods, changes in meal pattern and existing food habits, and the desire to taste new products. Therefore, the snack bars are becoming extremely popular, especially among the working classpeople, teenage children, people living in hostels, bachelors, and so on residing the country.
Moroever, snacking in Southeast Asia is also considered as a moment for sharing with family and friends, thus creating opportunities to adjust packaging for single serves for snacking in between meals or family-size packs for sharing, thereby driving the the snack bar market forward in the overall Asian region.
In fact, snacking is a large and growing behavior around the world , with around USD 1.2 trillion spent on snacking products every year (As per Mondelēz International). Therefore, the snacking products are predicted to grow at a faster rate, thus driving the market studied further.
Flavour Innovations
Basic granola and breakfast/cereal bar sales are declining, and energy bars and fruit bars are taking the lead. While good-for-you ingredients like chia, quinoa, flax, spirulina, and hemp are increasing, beloved tastes like chocolate, nuts, coconut, and apple are even more popular all in the South East Asian countries. For instance Yogood, as snack bar brand from Malaysia, provides their snack bar range of products in different flavors such as CranberryMango, BlueberryCranberry, Choc&Nut, Strawberry, Wildberry, Chocolate Drizzle, and others, so as to induce more consumer to purchase their products.
Moreover, savory flavors and descriptors, such as spicy and salty, are on the rise. Ethnic flavors also continue to gain traction, as societies becomes more diverse, and world travel more common, particularly in the South Asian countries.
