Market Trends of Security Analytics Industry
This section covers the major market trends shaping the Security Analytics Market according to our research experts:
Network Security Analytics to Account for Significant Share
- The largest global market for security analytics products is network security applications. At the point where the business network and the public Internet connect, security tools like a next-generation firewall (NGFW), an intrusion prevention system (IPS), and a secure web gateway (SWG) have been installed. The majority of on-site business programs, users, and devices provide visibility and control over all incoming and outgoing network traffic.
- Statistical analysis isn't easy to use in security analysis, unlike in other fields where things are more stable.Because attackers often adapt to changes, it is usually very hard for programmers to make solutions for network security analytics.Thus, ongoing network monitoring is necessary to seek out signs of dangerous or intrusive threats. It frequently works in conjunction with other security technologies like firewalls, antivirus programs, and IDPs. The software can be used to monitor network security automatically or manually.
- Additionally, network security analytics solutions are becoming more reliable as machine learning algorithms replace conventional solutions based on the Bayesian probability theory, which holds that it is possible to predict with high accuracy the likelihood of something occurring by capturing every aspect of a problem and mathematically calculating possible outcomes.
- Network security has become one of the most important topics in cybersecurity because of how often, how different, and how likely it is that new and more destructive attacks will happen in the future. Network security mechanisms make it possible for computers, users, and programs to do important tasks in a safe environment.
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North America to Account for Major Share
- One of the most important areas for the adoption and expansion of new technology is North America, specifically the US and Canada, with its supportive government policies to foster innovation, vast industrial base, and high purchasing power. The US represents a sizable market for security analytics across several industries. This nation is home to the vast majority of security analytics platform developers.
- North America has more data breaches, malware attacks, and advanced persistent threats. This is helping the security analytics industry grow in North America.In North America, the adoption of security analytics is also affected by the need for security compliance management systems and the rise in investments in cybersecurity solutions.
- End-user industries in the region were among the first to use analytics solutions, so they could stay ahead of other regions.In order to enable the proactive use of security analytics, this has helped both major enterprises and small and medium-sized businesses develop their infrastructure and databases. The understanding of the damage caused by advanced targeted threats and the capacity of security analytics systems to identify and thwart APT or ATA in real-time are both growing in the region.
- Businesses like Cylance Inc., the top provider of AI-driven, prevention-first security solutions, and Securonix, a North American provider of SIEM and user and entity behavioral analytics in security analytics, recently announced a partnership to support the interoperability of CylancePROTECT with the new release of the Securonix Security Analytics Platform. This shows the growing trend toward cloud solutions in security analytics.
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