Serbia E-Commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Serbia E-commerce Market is Segmented by B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-commerce.

Serbia E-Commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Serbia E-Commerce Industry Overview

Serbia's e-commerce market is moderately fragmented by large domestic companies. In addition, competition is intensifying with new entrants in the country that offer innovative online shopping technologies and solutions.

May 2022 - Sports Vision, a company with a significant presence in Serbia, added a new product from Columbia, the latest brand dedicated to the design of outdoor products that ensures that everyone can stay active outdoors for as long as possible. Columbia is one of the sports brands when it comes to the range of the outdoors. By turning its passion for the outdoors and strengthening its innovative spirit through technological development and product performance improvement, the company aims to provide its customers with the best outdoor protection.

September 2021 - Technomanija expanded its product portfolio with one of the world's leading white goods brands featuring quality and innovation that provides maximum convenience and adaptability to consumers in Serbia, that too only on Tenomanija. Moreover, the product is available only at selected Technomanija retail stores and online stores. Customers will be familiar with the great Haier range and will be able to choose the device for themselves and their families.

Serbia E-Commerce Market Leaders

  1. Next Retail Ltd.

  2. Gigatron

  3. Glovo

  4. Ikea Systems BV

  5. BC Group

  6. *Disclaimer: Major Players sorted in no particular order
Next Retail Ltd., Gigatron, Glovo, Ikea Systems BV, BC Group