Market Trends of Shortening Fat Industry
This section covers the major market trends shaping the Shortening Fats Market according to our research experts:
Growing Food Processing Industry Drives the Shortening Fats Market
The growing processed food industry drives the market for shortening fats. Processed food products, like pasta and noodles, are consumed in several countries as a staple food. Hectic lifestyles and the need for leisure have propelled the demand for convenient food products. Dried, ready meals, dried noodles, pasta, and other processed food products require less preparation time. Shortening fats are extensively used in bakery products due to their functional benefits, such as improving elasticity, higher smoke points, and higher shelf life. Bakery manufacturers prefer to use fat shortenings in most of their products, not only because of functional benefits but also because it is processed very low compared to other alternatives.
North America holds the Major Share of the Market
North America holds a significant market share owing to the well-established bakery industry in the region. Consumers are now tending toward "healthy eating," especially freshly baked commodities such as bread, cake, pies, etc. The bakery market in these developed regions is still fragmented, consisting of vast numbers of independent and private label bakers. This represents a massive potential for shortening fat manufacturers, provided that the consumer's demand for organic, clean-label, and highly convenient products is adequately addressed. The manufacturers should work on reformulating the trans fatty acid content of shortenings. Large bakery giants such as Grupo Bimbo, S.A.B. have already started incorporating low to zero trans-fatty acid-based shortenings in their products.
