Ecommerce Market in Singapore Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Singapore E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, and Furniture and Home) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

Ecommerce Market in Singapore Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Singapore E-Commerce Industry Overview

In Singapore, competition in the e-commerce market has increased as the adoption of online sales channels by customers has grown. The market is moderate. An increase aids this growth in internet penetration. Furthermore, brands such as Lazada and Shopee are expanding their reach by providing customer-centric services that enhance customers' online shopping experience.

  • July 2023 - Amazon Global Selling introduced its inaugural cross-border e-commerce brand launchpad in Singapore, aimed at assisting SMEs in tapping into growth prospects in cross-border e-commerce. The newly established "Singapore Cross-border Brand Launchpad" initiative, created in collaboration with Enterprise Singapore and the Singapore Business Federation, is set to aid more than 100 local Singapore MSMEs in launching and expanding their brands, as well as gaining access to export opportunities in the United States within the next 24 months.

Singapore E-Commerce Market Leaders

  1. Lazada

  2. Shopee

  3. EZbuy

  4. Amazon.com Inc

  5. Sephora 

  6. *Disclaimer: Major Players sorted in no particular order
Singapore E-Commerce Market Concentration