Singapore OOH And DOOH Market Share

Market Share of Singapore OOH And DOOH Industry

The OOH and DOOH market in Singapore is fragmented, with the presence of large and emerging market players. Some of the major players, like JCDecaux Singapore Pte Ltd, Clear Channel IP LLC, Moving Walls Pte Ltd, and Talon Outdoor Limited, among others, are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

• October 2023: Vistar Media, a global provider of programmatic software and digital signage solutions for out-of-home (OOH) advertising, revealed that Ten Square, Singapore's largest outdoor LED display, has selected Vistar as its supply-side platform (SSP) partner for programmatic DOOH transactions. Through Vistar's SSP, advertisers from Southeast Asia gained direct access to Ten Square's innovative 3D anamorphic screen, displayed on the façade of Singapore's renowned one-stop car vending machine in the bustling CBD.
• September 2023: Moving Walls, a provider of out-of-home (OOH) media enterprise software, partnered with Place Exchange, a leading supply-side platform (SSP) for programmatic OOH media. This collaboration aims to grant Moving Walls' OOH software users access to Place Exchange's extensive digital OOH (DOOH) inventory. Brands and partners in regional marketing hubs such as Singapore, Japan, India, Latin America, and the Middle East relied on Moving Walls' buy-side OOH planning and buying software.

Singapore OOH and DOOH Market Leaders

1. JCDecaux Singapore Pte Ltd​

2. Clear Channel IP, LLC.

3. Moving Walls Pte Ltd

4. Daktronics Inc.

5. Talon Outdoor Limited

*Disclaimer: Major Players sorted in no particular order