Market Size of Single Origin Tea Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 7.25 % |
| Fastest Growing Market | Middle East and Africa |
| Largest Market | Asia-Pacific |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Single Origin Tea Market Analysis
The single origin tea market is projected to register a CAGR of 7.25% during the forecast period, 2022-2027.
The originality factor of the tea is evident from its taste, as single origin tea of different regions has distinct tastes and quality. This, in turn, attracts customers to the product, thereby, driving the market for single origin tea. Alongside, the consumers are interested in understanding the manufacturing process of tea, which is provided by the companies manufacturing single origin tea, thereby, building trust among the consumers.
Additionally, the health benefits associated with tea are increasing the demand for organically and sustainably sourced single origin teas. During the COVID-19 pandemic, the demand for tea, specifically green tea, increased, due to the presence of antioxidants and immunity-boosting properties associated with it. However, the trade practices were restricted temporarily due to strict government guidelines and shut down, leading to a temporary decrease in the import and export of tea. For instance, according to the Federal Statistical Office of Germany, the export volume of tea from Germany decreased from 22,836.5 tons in 2019 to 22,236.5 tons in 2020.
Nowadays, consumers are preferring to brew their tea according to their specifications, which has increased the consumption of a different variety of tea. This has increased the demand for single origin tea leaves, which can be suitably used in various tea brewers and can be brewed for different time durations according to the need of the consumer.
Single Origin Tea Industry Segmentation
As per the study scope, single origin tea refers to the tea harvested from a particular region, having no added flavors or blends of any kind. the origin of the tea is mentioned on product packaging, providing transparency and confidence regarding its harvesting and processing to the consumers. The single origin tea market report includes the study on segmentation by type, packaging, distribution channel, and geography. Based on type, the market is segmented into black tea, green tea, and others. Based on packaging, the market is divided into tea bags and loose tea. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, online stores, and other distribution channels. Based on geography, the report provides an analysis of different regions such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Type | |
| Black Tea | |
| Green Tea | |
| Others |
| Packaging | |
| Tea Bags | |
| Loose Tea |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Single Origin Tea Market Size Summary
The single origin tea market is experiencing significant growth, driven by the unique taste and quality of teas sourced from specific regions, which appeals to consumers seeking authenticity. This demand is further bolstered by an increasing interest in the tea manufacturing process, fostering consumer trust. The market is also benefiting from the rising popularity of organically and sustainably sourced teas, particularly during the COVID-19 pandemic, when the demand for green tea surged due to its health benefits. However, temporary trade restrictions during the pandemic impacted tea import and export volumes. Consumers' preference for personalized brewing experiences has led to a heightened demand for single origin tea leaves, which are versatile for various brewing methods. The market is characterized by a strong preference for organic and fair trade certified teas, with consumers prioritizing ethical sourcing and transparency in product origin, particularly from the Asia-Pacific region.
The Asia-Pacific region, notably China, Japan, and India, plays a pivotal role in the production and consumption of single origin tea. China, as a leading producer and exporter, has seen a shift in consumer preferences towards black tea from other countries, driven by the health benefits and traditional significance of tea. The region's high-quality tea production meets both regional and global consumer demands, enhancing the market's growth. The competitive landscape of the single origin tea market is marked by key players such as Dilmah Ceylon Tea Company PLC, Art of Tea, and Akbar Brothers Ltd., who offer a variety of specialty teas and certifications to build consumer trust. These companies are also leveraging GMO-free labeling to attract health-conscious consumers. Recent expansions, such as Akbar Tea's premium outlet in Oman, highlight the market's dynamic nature and the ongoing efforts to cater to diverse consumer preferences.
Single Origin Tea Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Black Tea
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2.1.2 Green Tea
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2.1.3 Others
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2.2 Packaging
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2.2.1 Tea Bags
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2.2.2 Loose Tea
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2.3 Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Specialty Stores
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2.3.3 Online Retail Stores
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2.3.4 Other Distribution Channels
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2.4 Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.1.4 Rest of North America
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2.4.2 Europe
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2.4.2.1 United Kingdom
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2.4.2.2 Germany
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2.4.2.3 Italy
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2.4.2.4 France
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2.4.2.5 Spain
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2.4.2.6 Russia
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2.4.2.7 Rest of Europe
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2.4.3 Asia-Pacific
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2.4.3.1 India
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2.4.3.2 China
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2.4.3.3 Japan
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2.4.3.4 Australia
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2.4.3.5 Rest of Asia-Pacific
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2.4.4 South America
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2.4.4.1 Brazil
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2.4.4.2 Argentina
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2.4.4.3 Rest of South America
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2.4.5 Middle East & Africa
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2.4.5.1 South Africa
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2.4.5.2 Saudi Arabia
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2.4.5.3 Rest of Middle East & Africa
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Single Origin Tea Market Size FAQs
What is the current Single Origin Tea Market size?
The Single Origin Tea Market is projected to register a CAGR of 7.25% during the forecast period (2024-2029)
Who are the key players in Single Origin Tea Market?
Dilmah Ceylon Tea Company PLC, Art of Tea, Debonair Tea Company, Origin Tea and Premier's Tea Limited are the major companies operating in the Single Origin Tea Market.
