Smart TV Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The smart TV market is expanding due to increased internet accessibility, technological advancements, reduced product costs, and digital revolution in broadcasting. Producers are focusing on user interface innovations, content integration, and application development, with digital TVs offering advanced computing and connectivity. Streaming television platforms like Apple TV, Amazon Fire TV, and Google Chromecast are transforming the viewing experience on connected TVs. Despite security concerns, producers are partnering with OTT content and device providers to enhance features. The internet TV market is segmented by resolution type, size, panel type, and geography.

Smart TV Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Smart TV Industry Overview

The smart TV market consists of several players, but none of them currently dominate the market in terms of market share. This industry is being viewed as a lucrative investment opportunity due to the enormous consumer interest witnessed recently. The companies are investing in future technologies to gain substantial expertise, which may enable them to achieve a sustainable competitive advantage. Some of the major players in the market include LG Electronics Inc., Samsung Electronics Co. Ltd, and Sony Corporation.

  • April 2021 - Samsung launched its ultra-premium Neo QLED TV range, which has a nearly bezel-less Infinity One Design and true-to-life picture quality for a cinematic viewing experience. The line-up will be available in 5 sizes: 85-inch (2m 16cm), 75-inch (1m 89cm), 65-inch (1m 63cm), 55-inch (1m 38cm), and 50-inch (1m 25cm). Neo QLED TVs come with Samsung's proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. Using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimize picture quality to 4K and 8K picture output regardless of the input quality.
  • May 2021 - OnePlus launched a 40-inch (100 cm) smart television under its Y-series on Flipkart. The new OnePlus Y Series 100 cm (40 inches) Full HD LED Smart Android TV (40FA1A00) has similar specifications as the 43-inch variant. The OnePlus TV 40Y1 will be equipped with 20 W stereo speakers with Dolby Audio, a 64-bit processor paired with 1GB RAM, and 8 GB internal storage. The device runs Android TV 9.0 with Oxygen Play support and features Gamma Engine, which adds dynamic contrast and improves picture quality.

Smart TV Market Leaders

  1. LG Electronics Inc.

  2. Samsung Electronics Co. Ltd

  3. TCL Electronics Holdings Limited

  4. Hisense Group

  5. Xiaomi Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Smart TV Market Concentration