Smartwatch Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR (2024 - 2029) | 27.78 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Smartwatch Market Analysis
The Smartwatch Market size in terms of shipment volume is expected to grow from 171.38 Million units in 2024 to 583.81 Million units by 2029, at a CAGR of 27.78% during the forecast period (2024-2029).
Due to the rising penetration rates of urbanization, the demand for aesthetically appealing advanced products to better serve the consumers' requirements, such as time schedules and multiple features in one device, has been driving the global need for smartwatches. Moreover, the vast millennial population has been adopting smartwatches due to increased spending on tracking and luxury standards for their regular work hours.
• Smartwatches are designed to be paired with smartphones (via Bluetooth), which function as information gateways so that these watches can share phone notifications, such as text messages, email notices, or application alerts. However, smartwatches are not interchangeable since they can usually only be paired with a limited number of compatible smartphones. For instance, Samsung's Gear A smartwatch only works with Samsung Galaxy series smartphones, and the Apple Watch only works with iPhones. As a result, current smartwatches available from mobile device manufacturing companies are more like smartphone accessories than standalone devices since they require access to a compatible smartphone to relay additional useful information to their owners.
• Changing lifestyles and readiness for technology adoption in lifestyle solutions have increased the demand for wearable technology. This demand has been supported by new product launches and entrants venturing into the market. As more companies venture into the smartwatch market, the need to differentiate their product offerings becomes essential. For instance, in November 2023, Zepp Health Corporation ("Zepp Health"), a global player in smart wearables and health technology, announced the highly-anticipated launch of the Amazfit Balance in India. Designed with precision, the Amazfit Balance aims to help users achieve a harmonious balance between their personal, professional, and well-being pursuits. Building on the popularity of its predecessors, the Amazfit GTR and GTS, the Amazfit Balance seamlessly blends advanced technology with features that have captivated a global audience.
• Increasing health consciousness among consumers is a crucial factor driving the growth of the smartwatch market. A smartwatch enables them to take necessary precautions according to their health. Furthermore, doctors can easily monitor the health status of patients remotely and can maintain, prescribe, or treat them as required. For instance, all the new Apple Watches since Series 5 can track heart rate, nervous system activities, emergency or inactivity warnings, and health events.
• Furthermore, smartwatches provide quick access to notifications, messages, calls, and apps without a smartphone. This convenience attracts users seeking a more streamlined and efficient way to stay connected. Also, improvements in battery life, display quality, and processing power make smartwatches more functional and appealing. Enhanced features like GPS, contactless payments, and voice assistants add to their attractiveness.
• Although the adoption of wearables has gained traction for the past few years, the concern over data privacy persists. Moreover, for smartwatches, the target consumers are individuals whose data security awareness is relatively low compared to enterprises. Even though data from smartwatches are not information-rich, risks may increase further if the device supports internet connectivity, as they can be operated away from the paired device. Payment services can be misused in such cases.
• Moreover, the conflict has caused significant disruptions in global supply chains. Ukraine and Russia are significant suppliers of raw materials like palladium and neon gas, which are essential for semiconductor production. These disruptions can lead to shortages and delays in producing smartwatches and other electronics. At the same time, rising costs of materials and logistics due to the conflict can increase the overall production costs for smartwatches. Manufacturers may pass these costs onto consumers, resulting in higher prices that may dampen demand.
Smartwatch Market Trends
Medical Segment to Hold Considerable Market Shares
- Medical applications are a significant driver of demand for smartwatches. Smartwatches with health monitoring features such as heart rate tracking, blood oxygen levels, ECG (electrocardiogram) capabilities, and blood pressure monitoring provide users with valuable health insights. These features appeal to individuals looking to keep track of their health metrics in real-time.
- People with chronic conditions like diabetes, hypertension, and heart disease benefit from smartwatches that help monitor their health parameters and provide timely alerts. This continuous monitoring aids in better disease management and adherence to treatment plans. According to the International Diabetes Federation, by 2045, the Western Pacific region is forecast to have the highest number of diabetic people globally, with some 260 million people aged between 20 and 79 years.
- In addition, according to the American Hospital Association, the number of people with chronic medical conditions in the United States has been increasing gradually for several decades. By 2050, around 171 million individuals in the United States are expected to suffer from chronic conditions.
- Many smartwatches come with emergency features such as fall detection and SOS alerts, which can automatically contact emergency services or designated contacts if the wearer is distressed. This is particularly useful for older people or those with medical conditions that put them at risk of sudden health issues. Also, it has the ability to collect and analyze personal health data over time, allowing users to track their progress and make informed decisions about their health and lifestyle. This data can also be shared with healthcare providers for more personalized and effective care.
- Furthermore, in August 2023, Japan-based watchmaker Citizen launched its second-gen CZ Smart watch lineup in May 2023. The company reportedly suspended sales of these WearOS-based smartwatches temporarily due to a “technical issue.” These smartwatches came with a feature based on tech from IBM’s Watson and NASA to track a person’s alertness. The affected models include the MX1000-01X, MX1011-05X, MX1018-06X, MX1000-28X, MX1016-28X, MX1017-50X, MX1000-52X, MX1002-57X, MX1010-59X, MX1003-71X and the MX1005-83X. The report said this issue doesn’t affect the CZ Smart Hybrid model.
Asia-Pacific Expected to Have Significant Growth
- Asia-Pacific is expected to witness significant growth in the smartwatch market, owing to the growing consumer electronics industry and the rapid rise of smartwatch market vendors across the region's emerging economies. The increasing tech-savvy population, a rising pool of chronic diseases like obesity and diabetes, and the growing popularity of health and fitness to maintain a healthy lifestyle drive the market’s growth.
- According to a survey conducted in July 2023 by Transform Rural India, the average monthly medical expenses in India for chronically ill patients not availing of free medicine was about INR 6 thousand. Meanwhile, patients with chronic illness incurred an average monthly expense of nearly INR 5 thousand. An increase in healthcare spending may further create demand for a smartwatch.
- Smartwatches and smart wristbands are becoming popular, with nearly 70% of Chinese smartwatch owners owning a wristband. Local smartwatch brands responded promptly to this trend and snapped up most of the market share. There is an opportunity for Western brands to copy from China and establish leading positions in their home markets.
- In addition, the growing urbanization rates have increased demand for modern, visually appealing products that can better satisfy consumers' needs, such as several functionalities in one device and time schedules. Furthermore, the enormous millennial population globally has swiftly adopted smartwatches because of their increasing ability to track and maintain regular work hours and luxury standards. For instance, in September 2023, Apple launched the Apple Watch Series 9, which can run up to 18 hours of everyday use. It can be used up to 36 hours in low power mode and fast charging. With enhanced health monitoring capabilities, users can seamlessly integrate well-being into their daily routines, while advanced productivity tools and efficient communication features ensure streamlined workdays. The smartwatch's customizable workout seamless integration with work apps and improved battery life contribute to a holistic user experience, positively impacting how individuals manage their time and productivity in the professional realm.
- Given India's enormous population, with over 60-65% residing in rural regions, digitization is essential. Connecting the country allows more residents to access the benefits and possibilities of a modern economy, bridging the economic divide. For example, the Government on Rural Development - Economic Survey Highlights Thrust on Rural Development Report January 2023 noted that 65% of the country's population lives in rural areas.
- Moreover, the adoption of developed technologies such as artificial intelligence, machine learning, blockchain, and cloud computing, among others, will enhance the efficiency of Indian businesses, allowing them to compete globally, explore new markets, create new business models, and position themselves for strong growth over the next few decades. This is expected to fuel the market's expansion even more. For instance, in February 2024, the NoiseFit Grace came with a 1.1-inch AMOLED always-on-display with a resolution of 360x360 pixels and a peak brightness of 600 nits. It has an artificial intelligence (AI) voice assistant, Bluetooth calling, and an in-built calendar.
Smartwatch Industry Overview
The smartwatch market is moderately fragmented, with major players like Apple Inc., Samsung Electronics Co. Ltd, Garmin Ltd, Fitbit Inc., and many others. Companies are focusing on product innovation and development to gain an edge over a large number of local players, which makes the rivalry intense in the market.
• December 2023 - Maxima, a significant player in the world of wearable technology, announced the release of its latest ‘Max Pro Hunt’ smartwatch. This new launch had unique features, including a 1.78’’ super AMOLED display with 1000 Nits brightness in a premium metallic design.
• September 2023 - CMF, a sub-brand of Nothing, officially launched its inaugural product lineup. The brand's initial offerings included the CMF Buds Pro, the CMF Watch Pro, and the CMF Power 65W GaN charger. CMF Watch Pro boasts a sleek aluminum alloy frame and a large 1.96-inch AMOLED display that offers vibrant colors and smooth navigation. With a 58 fps refresh rate, this smartwatch promises ultra-smooth performance. It sustains 110 sport modes, includes built-in GPS for accurate location tracking, and provides complete health monitoring, including real-time heart rate and blood oxygen saturation tracking.
Smartwatch Market Leaders
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Apple Inc.
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Samsung Electronics Co. Ltd
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Garmin Ltd
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Fitbit Inc.
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Fossil Group Inc.
*Disclaimer: Major Players sorted in no particular order
Smartwatch Market News
- January 2024 - Fire-Boltt announced the expansion of its portfolio with the launch of the Android-based smartwatch, the Dream wristphone. This wearable's sleek and compact design redefines the landscape of wearable technology. It provides the sprawling capabilities of a smartphone, including a 2.02-inch true-view display with 600 nits of peak brightness. The Dream wristphone features a Cortex quad-core 2GB RAM, CPU, and 16GB storage, guaranteeing a powerful and well-organized user experience.
- September 2023 - Apple announced several features for watchOS 10 along with Bluetooth connectivity for speed sensors, power meters, as well as cadence sensors, arrive for cyclists, unlocking new-fangled metrics as well as Workout Views, and cycling workouts are anticipated to automatically get displayed as a Live Activity on iPhone in addition to it users are now able to utilize the full screen. Furthermore, new Compass Waypoints, as well as Maps capabilities, can additionally help during times of outdoor adventures.
Smartwatch Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
- 4.2 Industry Value Chain Analysis
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitutes
- 4.3.5 Intensity of Competitive Rivalry
- 4.4 Impact of Key Macroeconomic Trends on the Market
5. MARKET DYNAMICS
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5.1 Market Drivers
- 5.1.1 Increasing Technological Advancements in the Wearables Market
- 5.1.2 Increasing Health Awareness among the Consumers
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5.2 Market Restraints
- 5.2.1 Growing Complexity of Wearable Devices, Limited Use of Features, and Security Risks
6. MARKET SEGMENTATION
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6.1 By Operating System
- 6.1.1 Watch OS
- 6.1.2 Wear OS
- 6.1.3 Other Operating Systems
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6.2 By Display Type
- 6.2.1 AMOLED
- 6.2.2 PMOLED
- 6.2.3 TFT LCD
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6.3 By Application
- 6.3.1 Personal Assistance
- 6.3.2 Medical
- 6.3.3 Sports
- 6.3.4 Other Applications
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6.4 By Geography
- 6.4.1 North America
- 6.4.2 Europe
- 6.4.3 Asia Pacific
- 6.4.4 Rest of the World
7. COMPETITIVE LANDSCAPE
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7.1 Company Profiles
- 7.1.1 Apple Inc.
- 7.1.2 Samsung Electronics Co. Ltd
- 7.1.3 Garmin Ltd
- 7.1.4 Fitbit Inc.
- 7.1.5 Fossil Group Inc.
- 7.1.6 Huawei Technologies Co. Ltd
- 7.1.7 Sony Corporation
- 7.1.8 Lenovo Group Limited
- 7.1.9 Zepp Health Corporation
- 7.1.10 LG Electronics Inc.
- 7.1.11 Polar Electro Oy
- 7.1.12 Casio Computer Co. Ltd
- *List Not Exhaustive
8. VENDOR MARKET SHARE ANALYSIS
9. INVESTMENT ANALYSIS
10. FUTURE OF THE MARKET
** Subject To AvailablitySmartwatch Industry Segmentation
A smartwatch is a portable gadget worn on the wrist that supports apps and, in certain situations, works as an extension of the cell phone. Depending on the manufacturer and model, they offer a variety of functions that can have a significant impact on day-to-day life. Many people use smartwatches to keep track of their health or manage emails, texts, and phone conversations without carrying their phones. The market studied is segmented by operating system (watch OS, wear OS and other operating systems), display type (AMOLED, PMOLED, TFT LCD), application (personal assistance, medical, sports, and other applications), and geography (North America, Europe, Asia-Pacific, and Rest of the World). The market sizes and forecasts are provided in terms of value USD for all the above segments.
| By Operating System | Watch OS |
| Wear OS | |
| Other Operating Systems | |
| By Display Type | AMOLED |
| PMOLED | |
| TFT LCD | |
| By Application | Personal Assistance |
| Medical | |
| Sports | |
| Other Applications | |
| By Geography | North America |
| Europe | |
| Asia Pacific | |
| Rest of the World |
Smartwatch Market Research FAQs
How big is the Smartwatch Market?
The Smartwatch Market size is expected to reach 171.38 million units in 2024 and grow at a CAGR of 27.78% to reach 583.81 million units by 2029.
What is the current Smartwatch Market size?
In 2024, the Smartwatch Market size is expected to reach 171.38 million units.
Who are the key players in Smartwatch Market?
Apple Inc., Samsung Electronics Co. Ltd, Garmin Ltd, Fitbit Inc. and Fossil Group Inc. are the major companies operating in the Smartwatch Market.
Which is the fastest growing region in Smartwatch Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Smartwatch Market?
In 2024, the North America accounts for the largest market share in Smartwatch Market.
What years does this Smartwatch Market cover, and what was the market size in 2023?
In 2023, the Smartwatch Market size was estimated at 123.77 million units. The report covers the Smartwatch Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Smartwatch Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Who are the target segment for Smartwatches?
Smartwatches are targeted at people who are interested in health and fitness tracking, as well as those who want to stay connected with their smartphones.
Who are the target segment for Smartwatches?
Smartwatches are targeted at people who are interested in health and fitness tracking, as well as those who want to stay connected with their smartphones.
Smartwatch Industry Report
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