How big is the Social Media Listening Market?

The Social Media Listening Market size is expected to reach USD 8.44 billion in 2024 and grow at a CAGR of 13.90% to reach USD 16.19 billion by 2029. Read More

What is the current Social Media Listening Market size?

In 2024, the Social Media Listening Market size is expected to reach USD 8.44 billion. Read More

Who are the key players in Social Media Listening Market?

Talkwalker, Brandwatch, Digimind, ListenFirst and Meltwater are the major companies operating in the Social Media Listening Market. Read More

Which is the fastest growing region in Social Media Listening Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Social Media Listening Market?

In 2024, the North America accounts for the largest market share in Social Media Listening Market. Read More

What years does this Social Media Listening Market cover, and what was the market size in 2023?

In 2023, the Social Media Listening Market size was estimated at USD 7.41 billion. The report covers the Social Media Listening Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Social Media Listening Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

What are the key drivers of the Social Media Listening Market?

Major factors driving the Social Media Listening Market include a) Rising importance of customer engagement b) Need for crisis management c) Effectiveness of targeted marketing campaigns Read More

Social Listening Market Size, Trends & Report

Social Listening Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Social Listening Market Report is segmented by industry vertical (BFSI, retail and e-commerce, IT and telecom, media and entertainment, and other industry verticals) and geography (North America, Europe, Asia-Pacific, and the rest of the world). The market sizes and forecasts are provided in terms of value in USD billion for all the above segments.

Social Listening Industry Overview

The social media listening market is fragmented, with many prominent players such as Talkwalker, Brandwatch, Meltwater, Digimind, and other corporations continually spending on strategic partnerships and product development to increase market share. The following are some recent market developments:

In March 2023, Digimind introduced the first social listening solution, which combines two robust artificial intelligence engines to provide consumers with complete insight into their online presence. The system combines Digimind AI Sense and OpenAI ChatGPT, providing a streamlined method for gathering, analyzing, and acting on online discussions. DigimindAI Sense is the operation's data scientist, recognizing peaks and supplying consumers with the required information. Meanwhile, ChatGPT summarizes the data findings as the business analyst.

In September 2022, Khoros, a customer engagement software and services firm, and Talkwalker, a consumer intelligence and deep listening startup, announced a collaboration to provide brands with world-class social media management, intelligence, and deep listening. The strategic partnership will provide businesses with the necessary resources to sync with market trends and audience movements, from insights to action. Khoros consumers now have access to in-depth insights due to deep listening. Customers of Talkwalker also have access to a complete social media management system that includes tools for taking action on insights at scale and the capability to engage with and meet customers wherever they are active.