Market Share of Soundbar Industry
The soundbar market is highly competitive, with major global players like Polk Audio (DEI Holdings Inc.), Samsung Electronics Co. Ltd, Bose Corporation, LG Electronics Inc., Onkyo Corporation, and Sony Corporation. The companies are also making strategic partnerships and introducing new products to retain their position in the market. Technological advancements in the market are also bringing sustainable competitive advantage to companies.
- June 2022 - Samsung Electronics launched its 2022 lineup of soundbars in India on World Music Day. The new product lineup has seven new soundbars, including the S-series and Q-series, both with Dolby Atmos. While the Samsung Q-series soundbars are made for Neo QLED and OLED TVs, the S-series comes with built-in Alexa support, DTS Virtual: X-Audio, and Dolby Atmos.
- April 2022 - Sonos added a new small soundbar to its lineup and three new colors to its ultraportable Sonos Roam. The company introduced the Sonos Roam Bluetooth smart speaker in three elegant shades and the Sonos Ray, a tiny soundbar for small places.
Soundbar Market Leaders
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Samsung Electronics
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Bose Corporation
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LG Electronics Inc
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Onkyo Corporation
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Polk Audio (DEI Holdings Inc.)
*Disclaimer: Major Players sorted in no particular order
