Sourdough Market Size (2024 - 2029)

The sourdough market is experiencing growth due to its health benefits, such as improved digestion and nutritional value, which are driving consumer preference. The market's expansion is supported by the increasing demand for fortified and healthier bread options, as well as the versatility of sourdough in various baked goods. Despite challenges posed by the COVID-19 pandemic, the market has benefited from a shift towards online food delivery and a renewed interest in bakery products. The development of new sourdough products and their application in popular food items like pizza and buns further contribute to the market's growth trajectory.

Market Size of Sourdough Industry

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Sourdough Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 2.45 Billion
Market Size (2029) USD 3.30 Billion
CAGR (2024 - 2029) 6.13 %
Fastest Growing Market Asia Pacific
Largest Market Europe

Major Players

Sourdough Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Sourdough Market Analysis

The Sourdough Market size is estimated at USD 2.45 billion in 2024, and is expected to reach USD 3.30 billion by 2029, growing at a CAGR of 6.13% during the forecast period (2024-2029).

The COVID-19 pandemic pressed several countries worldwide to impose severe restrictions on the movement of goods to mitigate the spread of the virus. The pandemic risked increasing deflationary pressure due to nationwide curfews as people stay-at-home more and spend less on-out of home consumption, which affected sales of artisanal products, including cakes, pastries, and others but not to a more significant extent as consumers depended on online delivery of food and beverage products, including bakery products. On the other hand, packaged bakery products with higher shelf-life witnessed growth in demand. Consumers turning to on-the-go snacking products and reduced consumption of bakery products also returned to bakery products intending to have a balanced diet. Above all, the demand for fortified bread increased, for consumers sought to maintain their immunity by consuming nutritious food.

Sourdough bread contains lower amounts of gluten, lower levels of antinutrients, and more prebiotics, all of which help improve digestion. The application of sourdough products is a healthier alternative to those made using regular dough, thus driving the market demand for sourdough. The presence of lactobacillus and wild yeast helps neutralize the acid in the leaven (phytic acid), thus making sourdough products such as bread and buns, cakes and pastries, waffles and cookies, easily digestible, unlike those made from regular dough. Moreover, the presence of other essential nutrients in sourdoughs, such as folic acid, magnesium, iron, B vitamins, and zinc, make these products a preferred choice among consumers worldwide, owing to their increased health benefits driving the growth of the sourdough market.

The rise in development in application industries like pizza, bread, and buns and the growing popularity because of its flavor, keeps well, and healthier than regular bread are further factors that are estimated to cushion the growth of the sourdough market. Some key players are focusing on expanding their product portfolio to satisfy demands. For instance, in 2021, Puratos USA launched Sapore Leo Organic in its sourdough product range, which was made with 100% organic whole wheat and naturally fermented to achieve a mild acid flavor. This sourdough can be used in various applications, including pan bread.

Sourdough Industry Segmentation

Sourdough is a natural leavening ingredient consisting of flour and water. Also known as a bread starter, sourdough gives baked products structure and taste. Microorganisms within the sourdough use the starch and minerals found in flour to ferment and increase the volume of bread, while organic molecules create the flavors. By application, the global sourdough market has been segmented into bread & buns, cakes & pastries, pizza base, and other applications. The report further analyses the global market scenario in North America, Europe, Asia-Pacific, South America, Middle East and Africa. The report offers market size and forecasts for Sourdough Market in value (USD million) for all the above segments.

By Application
Bread & Buns
Cakes & Pastries
Pizza Base
Others Applications
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa
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Sourdough Market Size Summary

The sourdough market is experiencing a robust growth trajectory, driven by increasing consumer awareness of its health benefits and the rising demand for functional bakery products. Sourdough, known for its lower gluten content and enhanced digestibility due to the presence of lactobacillus and wild yeast, is becoming a preferred choice among health-conscious consumers. The market is further bolstered by the growing popularity of sourdough in various applications, such as bread, buns, and pastries, which are perceived as healthier alternatives to those made with regular dough. The COVID-19 pandemic initially posed challenges by affecting artisanal product sales; however, it also accelerated the shift towards online food delivery and increased demand for packaged bakery products with longer shelf lives. This shift has been beneficial for the sourdough market, as consumers seek nutritious options to maintain immunity and a balanced diet.

The global sourdough market is witnessing significant expansion, particularly in developed regions like North America and Europe, where there is a strong consumer base and a rich tradition of sourdough consumption. The Asia-Pacific region is also emerging as a key growth area, driven by changing dietary habits and economic development in countries such as China and India. The market is characterized by intense competition, with major players like Puratos Group, IREKS Group, and Lesaffre International Corporation leading the charge through strategic expansions and product innovations. These companies are investing in new facilities and partnerships to enhance their sourdough offerings and cater to the growing demand for low-calorie and functional bakery products. The emphasis on local-origin products and the introduction of sourdough-based pizza and other baked goods are creating new opportunities for market players, further propelling the growth of the sourdough market globally.

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Sourdough Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Application

      1. 2.1.1 Bread & Buns

      2. 2.1.2 Cakes & Pastries

      3. 2.1.3 Pizza Base

      4. 2.1.4 Others Applications

    2. 2.2 By Geography

      1. 2.2.1 North America

        1. 2.2.1.1 United States

        2. 2.2.1.2 Canada

        3. 2.2.1.3 Mexico

        4. 2.2.1.4 Rest of North America

      2. 2.2.2 Europe

        1. 2.2.2.1 Spain

        2. 2.2.2.2 United Kingdom

        3. 2.2.2.3 Germany

        4. 2.2.2.4 France

        5. 2.2.2.5 Italy

        6. 2.2.2.6 Russia

        7. 2.2.2.7 Rest of Europe

      3. 2.2.3 Asia-Pacific

        1. 2.2.3.1 China

        2. 2.2.3.2 Japan

        3. 2.2.3.3 India

        4. 2.2.3.4 Australia

        5. 2.2.3.5 Rest of Asia-Pacific

      4. 2.2.4 South America

        1. 2.2.4.1 Brazil

        2. 2.2.4.2 Argentina

        3. 2.2.4.3 Rest of South America

      5. 2.2.5 Middle East and Africa

        1. 2.2.5.1 South Africa

        2. 2.2.5.2 United Arab Emirates

        3. 2.2.5.3 Rest of Middle East and Africa

Sourdough Market Size FAQs

The Sourdough Market size is expected to reach USD 2.45 billion in 2024 and grow at a CAGR of 6.13% to reach USD 3.30 billion by 2029.

In 2024, the Sourdough Market size is expected to reach USD 2.45 billion.

Sourdough Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)