South Africa Aesthetic Devices Market Size (2024 - 2029)

The South Africa aesthetic devices market is projected to experience substantial growth, driven by an increasing awareness of personal appearance and the availability of advanced aesthetic products. The market's expansion is influenced by factors such as the rising prevalence of skin diseases, obesity, and the growing interest in cosmetic procedures. Despite challenges posed by the COVID-19 pandemic, which temporarily reduced demand, the market is recovering as societal attitudes towards beauty and self-care evolve. The strategic initiatives of key industry players further contribute to market growth, although high procedure costs and limited reimbursement options may hinder progress.

Market Size of South Africa Aesthetic Devices Industry

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South Africa Aesthetic Devices Market
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 92.34 Million
Market Size (2029) USD 159.21 Million
CAGR (2024 - 2029) 11.51 %
Market Concentration Low

Major Players

South Africa Aesthetic Devices Market Major Players

*Disclaimer: Major Players sorted in no particular order

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South Africa Aesthetic Devices Market Analysis

The South Africa Aesthetic Devices Market size is estimated at USD 92.34 million in 2024, and is expected to reach USD 159.21 million by 2029, growing at a CAGR of 11.51% during the forecast period (2024-2029).

The healthcare system in South Africa witnessed enormous challenges due to the COVID-19 pandemic. All outpatient treatments were postponed or restricted during the COVID-19 pandemic to reduce the risk of viral transmission, as most chronic therapies were regarded as non-urgent. Several aesthetic procedures were delayed during the pandemic due to fear of infection. For instance, as per an article published in January 2021 in PLoS One journal, South Africa had five levels of differing lockdown regulations, which strictly closed all non-essential services, including beauty and tourism. Due to the increased shutdown of cosmetic clinics and aesthetic centers, the demand for aesthetic devices notably reduced, impacting the market growth during the pandemic. In the post-pandemic situation, the market is experiencing steady growth due to increased consciousness of improving physical appearance and the emergence of advanced aesthetic products in the South African market.

One of the significant factors contributing to the growth in the demand for aesthetic devices in South Africa is the high burden of skin diseases and the growing obese population. For instance, a study by the University of Cape Town published in July 2022 indicated that a lack of physical activity and increased consumption of unhealthy food was the leading cause of the rising trend of obesity in South Africa's women of childbearing age. Also, as per the World Obesity Atlas 2023, the prevalence of obesity among children and adolescents in the African Region is predicted to rise rapidly from 2020 to 2035, with girls, particularly, seeing a significant increase from 5% to 14%. For women, obesity is anticipated to rise from 18% to 31% (nearly a third of all women) by 2035. As a result of the increase in obesity cases, the number of people obtaining cosmetic procedures in South Africa is likely to rise, leading to the growth of the studied market.

Some opportunities for market players are the increasing trend in fashion and growing awareness of self-beauty and personal care. The other reasons that help in the growing demand for aesthetic products include the rise in the yearly cosmetic procedures. For instance, according to a study published in June 2023 in the Journal of Cosmetic Dermatology, black African patients were interested in aesthetic treatment for a variety of conditions, in which the patients with darker skin in South Africa were found to benefit from treatment with fillers, neurotoxins, and energy-based devices. Although the rate of growth in the country is low, the fact remains that people are becoming more concerned about their image, especially with the increasing standard of living that also boosts market growth during the forecast period. Furthermore, the increase in the use of social media among the South African population is likely to create a demand for aesthetic products and devices as it can help to educate patients and the public regarding the availability and advancements in aesthetic devices, which is expected to be a notable growth factor for the market growth over the forecast period.

Furthermore, the presence of key market players and their strategic activities are expected to increase the demand for aesthetic devices in South Africa. For instance, in March 2021, L'Oréal inaugurated its new Research & Innovation Center to study African hair and skin specificities and sub-Saharan consumers' beauty routines and expectations. The Research & Innovation Center in South Africa is the Group's 7th R&I hub globally, which hosts product development, evaluation, and advanced research teams.

Thus, due to the increased burden of obesity, the rise in demand for cosmetic procedures, and the strategic activities of the key players, the studied market is expected to witness significant market growth over the forecast period. However, the high cost of aesthetic procedures and the poor reimbursement scenarios are expected to slow down the development of the market.

South Africa Aesthetic Devices Industry Segmentation

As per the scope of the report, aesthetic devices refer to all medical devices used for various cosmetic procedures, including plastic surgery, unwanted hair removal, excess fat removal, anti-aging, aesthetic implants, and skin tightening. The Aesthetic Medicine South Africa Market Report is Segmented by Type of Devices (Energy-based Aesthetic Devices and Non-energy-based Aesthetic Devices), Application (Skin Resurfacing and Tightening, Hair Removal and Tattoo Removal, Facial Aesthetic Procedures, and Other Applications), and End User (Hospitals, Clinics, and Home Settings). The report offers the value (in USD million) for the above segments.

By Type of Devices
Energy-based Aesthetic Devices
Non-energy-based Aesthetic Devices
By Application
Skin Resurfacing and Tightening
Hair Removal and Tattoo Removal
Facial Aesthetic Procedures
Other Applications
By End User
Hospitals
Clinics
Home Settings
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South Africa Aesthetic Devices Market Size Summary

The South Africa aesthetic devices market is poised for significant growth, driven by a combination of factors including increased awareness of personal appearance, the prevalence of skin diseases, and a rising obese population. The market experienced a temporary setback during the COVID-19 pandemic due to the postponement of non-essential services, including aesthetic procedures. However, post-pandemic recovery has been bolstered by the introduction of advanced aesthetic products and a growing interest in cosmetic procedures. The market is further supported by the rising trend in fashion and personal care, as well as the influence of social media, which educates the public about the availability and advancements in aesthetic devices. The presence of key market players and their strategic initiatives, such as L'Oréal's Research & Innovation Center, also contribute to the market's expansion.

The demand for aesthetic devices is expected to rise due to the increasing prevalence of bariatric surgeries and the need for skin-tightening procedures following rapid weight loss. Energy-based aesthetic devices, which utilize various forms of energy for non-invasive treatments, are gaining popularity for their efficiency in procedures like laser hair removal and scar treatment. The market is moderately competitive, with major players like Abbvie (Allergan Inc.), Johnson & Johnson, and Galderma leading the charge. Recent product launches, such as Lutronic's DermaV and Allergan Aesthetics' HArmonyCa, highlight the ongoing innovation and investment in the sector. Despite challenges like high procedure costs and poor reimbursement scenarios, the market is expected to witness robust growth over the forecast period.

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South Africa Aesthetic Devices Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing Awareness Regarding Aesthetic Procedures and Rising Adoption of Minimally Invasive Techniques

      2. 1.2.2 High Burden of Skin Disorders and Growing Obesity

    3. 1.3 Market Restraints

      1. 1.3.1 Poor Reimbursement Scenario

      2. 1.3.2 High Cost of Aesthetic Procedures

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size by Value - USD Million)

    1. 2.1 By Type of Devices

      1. 2.1.1 Energy-based Aesthetic Devices

      2. 2.1.2 Non-energy-based Aesthetic Devices

    2. 2.2 By Application

      1. 2.2.1 Skin Resurfacing and Tightening

      2. 2.2.2 Hair Removal and Tattoo Removal

      3. 2.2.3 Facial Aesthetic Procedures

      4. 2.2.4 Other Applications

    3. 2.3 By End User

      1. 2.3.1 Hospitals

      2. 2.3.2 Clinics

      3. 2.3.3 Home Settings

South Africa Aesthetic Devices Market Size FAQs

The South Africa Aesthetic Devices Market size is expected to reach USD 92.34 million in 2024 and grow at a CAGR of 11.51% to reach USD 159.21 million by 2029.

In 2024, the South Africa Aesthetic Devices Market size is expected to reach USD 92.34 million.

South Africa Aesthetic Devices Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)