South Africa Confectionery Market Size

South Africa Confectionery Market Analysis

The South Africa Confectionery Market size is estimated at 1.84 billion USD in 2024, and is expected to reach 2.66 billion USD by 2030, growing at a CAGR of 6.35% during the forecast period (2024-2030).

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1.84 Billion

Market Size in 2024 (USD)

2.66 Billion

Market Size in 2030 (USD)

3.88 %

CAGR (2018-2023)

6.35 %

CAGR (2024-2030)

Largest Segment by Confections

51.62 %

value share, Chocolate, 2023

Growing demand from young generations coupled with increasing interest in innovative chocolate products like organic chocolates is boosting the segmental share in the market.

Largest Segment by Distribution Channel

48.51 %

value share, Supermarket/Hypermarket, 2023

The growth of the segment in the region is largely driven by the existence of an inviting place for customers to shop, as they are constantly drawn to make large purchases.

Fastest-growing Segment by Confections

10.70 %

Projected CAGR, Snack Bar, 2024-2030

Consumers are replacing conventional snacks with snack bars, growing and witnessing an ever-expanding array of flavors and healthy varieties to supplement eating habits.

Fastest-growing Segment by Distribution Channel

7.50 %

Projected CAGR, Online Retail Store, 2024-2030

The freedom to browse digital catalogs without any hurry in a priceless way, within a short span of time to the right place, has become the major factor driving the segment.

Leading Market Player

23.97 %

market share, Mondelēz International Inc., 2022

Selective expansion of Mondelēz in the market, along with the wider brand presence and products offered with active portfolio rotation, is making it the market leader.

Impulse purchase behavior of consumers and strategic product positioning in supermarkets/ hypermarkets and convenience stores drove the dominance with 80% value share in 2023

South Africa Confectionery Industry Segmentation

Chocolate, Gums, Snack Bar, Sugar Confectionery are covered as segments by Confections. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.

• Supermarkets and hypermarkets accounted for the largest share in the sales of confectionary products in 2022 in South Africa. The sale of confectionary products increased by 4.31% in value in 2022 compared to 2021. The confectionery products are kept at highly visible places in supermarkets, such as the checkout line, which leads to impulse buying of candies and chocolates. Moreover, the growth in the number of supermarkets is boosting the growth of the market. There are around 4018 Supermarkets in the country. South African supermarkets, led by the two main chains, Shoprite and Pick n Pay, have rapidly spread across the region.
• Convenience stores hold the second largest share in the country for the sales of confectionery products. The proximity factor of these channels in the country provides them with an added advantage of influencing the consumer’s decision to purchase among the large variety of products available in the market. Retail brands have proven to be a major disruptor in forecourt convenience. Retail partnerships at forecourts have increased +69% over the last five years to 745 stores at forecourts in 2022.
• Online channel is anticipated to be the fastest growing distribution channel in the country with a CAGR of 6.89% by value during the forecast period. Takealot, Woolworths, and Amazon are some of the online retailers that sell confectionary products in South Africa. Around 30% of South African consumers have shifted their shopping habits from in-person grocery store visits to online. Fast delivery and innovative platforms for a high-level shopping experience are the major factors contributing to the growth of online sales of confectionary items.