South Africa Cosmetics & Personal Care Products Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.62 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South Africa Cosmetics & Personal Care Products Market Analysis
The South Africa cosmetics and personal care products market size is expected to grow from USD 3.35 billion in 2023 to USD 4.19 billion by 2028, at a CAGR of 4.62% during the forecast period (2023-2028).
- Growing population and rapid urbanization, along with the increase in per capita spending on beauty products, are contributing to the growth of the beauty and personal care market in South Africa. In addition, the increasing availability of affordable skincare products and the increasing working population in the country are also increasing the demand and supporting the skincare market growth.
- For instance, according to Statistics South Africa, in the first quarter of 2022, the number of women in South Africa of working age reached almost 20.2 million, while the number of men of working age reached roughly 19.8 million. This marked a year-on-year change of 1.4% and 1.5% compared to the first quarter of 2021. Furthermore, the improving quality of life, the positive effects of skincare on self-esteem and social interaction, and the gradual consumer shift toward premium and luxury brands are a few factors that are likely to propel the market growth during the forecast period.
- Moreover, a significant increase in the demand for men's grooming products, supported by the preference for multifunctional products, is driving the market's growth. Additionally, increased consumer preference for natural and organic personal care and cosmetics products owing to the consumer's intention to avoid a few ingredients like parabens are likely to propel the growth of organic cosmetic products in the future.
- Responding to a growing need for trusted alternative health solutions, various manufacturers are expanding their portfolios with respective products to cater to the demand. For instance, in April 2021, South African health and wellness company Feel Better Naturally launched their first product in their exclusive African Botanical skincare range. The unisex brand claims that it aims to bring restorative skincare in the way nature intended to all skin types and ages with its growing range.
- Furthermore, such products are being positioned as high-quality and premium products and attract a wide range of consumers. Due to pollution and hard water conditions, the market is experiencing high demand for anti-aging products, like anti-wrinkle creams, face creams, serums, eye creams, and others. An increasing number of consumers in the market are becoming aware of pollution's impact on the skin. Such factors are expected to drive and support the South African cosmetics and personal care products market growth during the forecast period.
South Africa Cosmetics & Personal Care Products Market Trends
Increasing Awareness About the Importance of Skin Care & Personal Care
- There is a growing focus on improving living standards among South African consumers, driven by a surge in skin care and personal care product offerings and a growing urban population in the country. People in urban areas are prone to different pollution which damages the skin due to which people in the country are using skincare products to protect it.
- The market has grown in terms of value sales as a result of the simple accessibility of these skincare products through a variety of sales channels, including specialty shops, pharmacies, and beauty salons, particularly in urban areas. In line with this, the growing urban population has been supporting the trend, leading to an increase in sales. For instance, according to the World Bank, the total urban population in South Africa in 2021 was 28%, which increased from 27% when compared to the previous year.
- Additionally, it is anticipated that there will be significant growth prospects due to the growing emphasis that male consumers are placing on skincare and grooming to improve their physical appearance and take better care of their skin. The grooming trend is aided by increased net spending in each household for skincare products in South Africa. In line with this trend, players in the market are also introducing new products to capture the market demand. For instance, in November 2022, a Local couple launched FACE for Him, a new premium skincare range it claimed was designed for local men looking for simple yet effective skincare. Stuart, the founder of Local Couple, and Camilla Berry claimed that they saw a gap in the market and decided to launch South Africa's first skincare range for men.
- Moreover, social media is spreading more awareness about the importance of skincare and personal care products and aided in gaining more traction, with consumers' inclination toward global fashion and beauty trends. The rising consumer awareness, supported by the surging purchasing power of local consumers, is boosting the demand for skin care products made of natural ingredients. This is giving rise to local manufacturers like Marula offering skin care products through different online platforms like Lulu to reach their customers efficiently. Such developments in the country are expected to augment the overall market growth during the forecast period.
Increasing Demand for Anti-aging Cosmetics
- The strong desire among individuals to retain a youthful appearance has been a significant factor supporting the South African skincare industry. The country's anti-aging products market is driven by the older generation's increased awareness of these products for the body and skin. Many elderly people use anti-aging cosmetic products to maintain a youthful appearance. In line with this, a significant aged population in the country is further supporting the trend by increasing sales.
- For instance, according to Statistics South Africa, as of 2022, South Africa's population increased to approximately 60.6 million inhabitants. Of these, 5.6 million people are above 60 years of age. Furthermore, anti-aging cosmetics are expected to be adopted due to increased events, seminars, and campaigns about beauty and personal care products. Such factors in the country led to robust demand for anti-aging products that help prevent wrinkles, age spots, dry skin, uneven skin tone, and hair damage, creating room for innovations in the cosmetics industry.
- In line with this demand, many players are interested in catering to the demand for these products by establishing their presence in the country. For instance, in December 2022, Drunk Elephant, a brand that offers various skin care products, including products that support anti-aging functions, debuted in the South African market via an authorized distributor. Drunk Elephant claims that it is committed to creating effective, cruelty-free, and vegan skincare products. Moreover, numerous cross-over products with multi-functional properties have emerged under the natural beauty trend. These offer the dual functionality of makeup as well as wrinkle care to help people protect their natural skin. Such products are expected to gain popularity during the forecast period.
South Africa Cosmetics & Personal Care Products Industry Overview
The South African cosmetics and personal care market is competitive, with a strong presence of regional and global players in the market, where demand is mainly driven by more adaptation toward skincare routines and consumer awareness about brand know-how. The key players are embarking on merger and acquisition and product innovation as their key strategies to achieve consolidation and optimize offerings.
Moreover, these players merge with local players and distributors to dominate local markets. Brand value plays a major role in driving the sales of cosmetic products, as consumers develop an affinity toward cosmetic brands and beauty products. The South African cosmetics and personal care products market is dominated by Unilever, Beiersdorf AG, Natura & Co, The Estée Lauder Companies Inc., and L'Oreal SA. Unilever continues to lead the market with new product launches and aggressive expansion strategies.
South Africa Cosmetics & Personal Care Products Market Leaders
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Unilever PLC
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Beiersdorf AG
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Natura & Co
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The Estée Lauder Companies Inc.
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L'Oreal SA
*Disclaimer: Major Players sorted in no particular order
South Africa Cosmetics & Personal Care Products Market News
- September 2022: Revlon ColorSilk Hair Color introduced its inaugural mistake-proof hair color line in South Africa. The company rebranded this innovative product as "ColorSilk Beautiful Hair Color," boasting an enhanced formula that not only imparts vibrant color but also nurtures the hair, ensuring it remains healthy and vibrant.
- June 2022: Bulldog Skincare, a prominent British male grooming brand, officially expanded its product offerings to South Africa. Capitalizing on its tailored selection of skincare products designed specifically for male skin types, the brand has experienced a remarkable surge in popularity. This is primarily attributed to its affordable range crafted from premium natural ingredients.
- November 2021: The zero-waste personal care brand Bhuman unveiled an eco-friendly solution with the introduction of a water-activated powdered unisex hair wash. This strategic move reflects the brand's commitment to reducing its environmental footprint, especially in light of the widespread use of traditional liquid shampoos. The product is currently available in Malaysia, Hong Kong, and South Africa.
South Africa Cosmetics & Personal Care Products Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Increasing Awareness About the Importance of Skin Care & Personal Care
- 4.1.2 Growing Influence of Social Media and Digital Technology
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4.2 Market Restraints
- 4.2.1 Penetration of Counterfeit Products
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Personal Care Products
- 5.1.1.1 Hair Care Products
- 5.1.1.1.1 Shampoo
- 5.1.1.1.2 Conditioners
- 5.1.1.1.3 Hair Styling and Coloring Products
- 5.1.1.1.4 Other Hair Care Products
- 5.1.1.2 Skincare Products
- 5.1.1.2.1 Facial Care Products
- 5.1.1.2.2 Body Care Products
- 5.1.1.2.3 Lip Care Products
- 5.1.1.3 Bath and Shower
- 5.1.1.3.1 Shower Gels
- 5.1.1.3.2 Soaps
- 5.1.1.3.3 Bath Salts
- 5.1.1.3.4 Other Bath and Shower Products
- 5.1.1.4 Oral Care
- 5.1.1.5 Men's Grooming Products
- 5.1.1.6 Deodorants and Antiperspirants
- 5.1.2 Cosmetics Products
- 5.1.2.1 Facial Cosmetics
- 5.1.2.2 Eye Cosmetic Products
- 5.1.2.3 Lip Cosmetic Products
- 5.1.2.4 Nail Cosmetic Products
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5.2 Distribution Channel
- 5.2.1 Specialist Retail Stores
- 5.2.2 Supermarkets/Hypermarkets
- 5.2.3 Convenience Stores
- 5.2.4 Pharmacies/Drug Stores
- 5.2.5 Online Retail Channels
- 5.2.6 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Strategies Adopted by Leading Players
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Procter & Gamble Company
- 6.3.2 L'Oreal SA
- 6.3.3 Colgate-Palmolive Company
- 6.3.4 The Estée Lauder Companies Inc.
- 6.3.5 Unilever PLC
- 6.3.6 Adcock Ingram (Lulu & Marula)
- 6.3.7 Revlon, Inc.
- 6.3.8 AVI Limited (Indigo Brands Pty Ltd)
- 6.3.9 Natura & Co
- 6.3.10 Genome Cosmetics LLC (ObeyYourBody)
- 6.3.11 Beiersdorf AG
- 6.3.12 Tiger Brands Ltd
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
South Africa Cosmetics & Personal Care Products Industry Segmentation
The beauty industry includes cosmetic and personal care products that are used to enhance beauty and support grooming care. This market spans various industries, including skincare, haircare, oral care, and cosmetics, among many others.
The South African cosmetics and personal care market is segmented by product type and distribution channel. Based on product type, the market is segmented into personal care products and cosmetics/makeup products. The personal care products segment is further segmented into hair care products, skincare products, bath & shower products, oral care products, men's grooming products, and deodorants & antiperspirants. Similarly, cosmetic products are sub-segmented into facial cosmetics, eye cosmetics, lip cosmetics, and nail cosmetics. Based on the distribution channel, the market is segmented into specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and other distribution channels.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | Personal Care Products | Hair Care Products | Shampoo |
| Conditioners | |||
| Hair Styling and Coloring Products | |||
| Other Hair Care Products | |||
| Product Type | Personal Care Products | Skincare Products | Facial Care Products |
| Body Care Products | |||
| Lip Care Products | |||
| Product Type | Personal Care Products | Bath and Shower | Shower Gels |
| Soaps | |||
| Bath Salts | |||
| Other Bath and Shower Products | |||
| Product Type | Personal Care Products | Oral Care | |
| Men's Grooming Products | |||
| Deodorants and Antiperspirants | |||
| Product Type | Cosmetics Products | Facial Cosmetics | |
| Eye Cosmetic Products | |||
| Lip Cosmetic Products | |||
| Nail Cosmetic Products | |||
| Distribution Channel | Specialist Retail Stores | ||
| Supermarkets/Hypermarkets | |||
| Convenience Stores | |||
| Pharmacies/Drug Stores | |||
| Online Retail Channels | |||
| Other Distribution Channels |
South Africa Cosmetics & Personal Care Products Market Research FAQs
What is the current South Africa Cosmetics and Personal Care Products Market size?
The South Africa Cosmetics and Personal Care Products Market is projected to register a CAGR of 4.62% during the forecast period (2024-2029)
Who are the key players in South Africa Cosmetics and Personal Care Products Market?
Unilever PLC, Beiersdorf AG, Natura & Co, The Estée Lauder Companies Inc. and L'Oreal SA are the major companies operating in the South Africa Cosmetics and Personal Care Products Market.
What years does this South Africa Cosmetics and Personal Care Products Market cover?
The report covers the South Africa Cosmetics and Personal Care Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South Africa Cosmetics and Personal Care Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the key challenges faced by foreign cosmetic brands entering the South Africa Market?
The key challenges faced by foreign cosmetic brands entering the South Africa Market are a) Competition from local brands b) Distribution network complexities
Beauty in South Africa Industry Report
The South Africa Cosmetics Market is on a trajectory of steady growth, driven by heightened beauty awareness and an increase in the working-age population that boosts consumer spending on cosmetics. This market showcases a diverse array of offerings from skincare to men’s grooming products, appealing to a demographic leaning towards premium and multifunctional products. Fueled by consumer preference for health-conscious choices, there's a rising demand for natural and organic products that avoid parabens and other chemicals. Market distribution is segmented across hypermarkets/supermarkets, specialty stores, and online platforms, with large retail stores holding a significant share due to their vast product range and consumer discounts. Strategic growth in the market is propelled by mergers, acquisitions, and partnerships, alongside the influential role of digital marketing and social media in shaping consumer decisions. This market progression caters to an increasing demand for products that blend health, beauty, and environmental awareness, aligning with global sustainability and ethical consumerism trends. For further detailed insights, Mordor Intelligence™ provides a comprehensive analysis of market trends and forecasts in their industry reports, available for free download.
South Africa Cosmetics and Personal Care Products Market Report Snapshots
- South Africa Cosmetics and Personal Care Products Market Size
- South Africa Cosmetics and Personal Care Products Market Share
- South Africa Cosmetics and Personal Care Products Market Trends
- South Africa Cosmetics and Personal Care Products Companies
- South Africa Cosmetics and Personal Care Products News
