South Africa Cosmetics and Personal Care Products Market Size (2024 - 2029)

The market size of the beauty and personal care industry in South Africa is anticipated to experience significant growth, driven by factors such as a growing population, rapid urbanization, and increased per capita spending on beauty products. The demand for affordable skincare products and the rising working population are further supporting market expansion. Additionally, the market is witnessing a shift towards premium and luxury brands, alongside a notable increase in the demand for men's grooming and organic personal care products. Manufacturers are responding to consumer preferences for natural ingredients and multifunctional products, contributing to the market's growth. Awareness of pollution's impact on skin health is also driving demand for anti-aging products, thereby supporting the overall growth of the cosmetics and personal care market in South Africa.

Market Size of South Africa Cosmetics and Personal Care Products Industry

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South Africa Cosmetics and Personal Care Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.62 %
Market Concentration Low

Major Players

South Africa Cosmetics and Personal Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

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South Africa Cosmetics & Personal Care Products Market Analysis

The South Africa cosmetics and personal care products market size is expected to grow from USD 3.35 billion in 2023 to USD 4.19 billion by 2028, at a CAGR of 4.62% during the forecast period (2023-2028).

  • Growing population and rapid urbanization, along with the increase in per capita spending on beauty products, are contributing to the growth of the beauty and personal care market in South Africa. In addition, the increasing availability of affordable skincare products and the increasing working population in the country are also increasing the demand and supporting the skincare market growth.
  • For instance, according to Statistics South Africa, in the first quarter of 2022, the number of women in South Africa of working age reached almost 20.2 million, while the number of men of working age reached roughly 19.8 million. This marked a year-on-year change of 1.4% and 1.5% compared to the first quarter of 2021. Furthermore, the improving quality of life, the positive effects of skincare on self-esteem and social interaction, and the gradual consumer shift toward premium and luxury brands are a few factors that are likely to propel the market growth during the forecast period.
  • Moreover, a significant increase in the demand for men's grooming products, supported by the preference for multifunctional products, is driving the market's growth. Additionally, increased consumer preference for natural and organic personal care and cosmetics products owing to the consumer's intention to avoid a few ingredients like parabens are likely to propel the growth of organic cosmetic products in the future.
  • Responding to a growing need for trusted alternative health solutions, various manufacturers are expanding their portfolios with respective products to cater to the demand. For instance, in April 2021, South African health and wellness company Feel Better Naturally launched their first product in their exclusive African Botanical skincare range. The unisex brand claims that it aims to bring restorative skincare in the way nature intended to all skin types and ages with its growing range.
  • Furthermore, such products are being positioned as high-quality and premium products and attract a wide range of consumers. Due to pollution and hard water conditions, the market is experiencing high demand for anti-aging products, like anti-wrinkle creams, face creams, serums, eye creams, and others. An increasing number of consumers in the market are becoming aware of pollution's impact on the skin. Such factors are expected to drive and support the South African cosmetics and personal care products market growth during the forecast period.

South Africa Cosmetics & Personal Care Products Industry Segmentation

The beauty industry includes cosmetic and personal care products that are used to enhance beauty and support grooming care. This market spans various industries, including skincare, haircare, oral care, and cosmetics, among many others.

The South African cosmetics and personal care market is segmented by product type and distribution channel. Based on product type, the market is segmented into personal care products and cosmetics/makeup products. The personal care products segment is further segmented into hair care products, skincare products, bath & shower products, oral care products, men's grooming products, and deodorants & antiperspirants. Similarly, cosmetic products are sub-segmented into facial cosmetics, eye cosmetics, lip cosmetics, and nail cosmetics. Based on the distribution channel, the market is segmented into specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and other distribution channels.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Personal Care Products
Hair Care Products
Shampoo
Conditioners
Hair Styling and Coloring Products
Other Hair Care Products
Skincare Products
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower
Shower Gels
Soaps
Bath Salts
Other Bath and Shower Products
Oral Care
Men's Grooming Products
Deodorants and Antiperspirants
Cosmetics Products
Facial Cosmetics
Eye Cosmetic Products
Lip Cosmetic Products
Nail Cosmetic Products
Distribution Channel
Specialist Retail Stores
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels
Other Distribution Channels
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South Africa Cosmetics and Personal Care Products Market Size Summary

The beauty and personal care industry in South Africa is experiencing significant growth, driven by factors such as urbanization, increased per capita spending, and a rising working population. The market is witnessing a shift towards affordable skincare products and a growing demand for men's grooming items, fueled by the preference for multifunctional products. Consumers are increasingly inclined towards natural and organic personal care products, reflecting a broader trend of avoiding certain ingredients. The market is also benefiting from the introduction of premium and luxury brands, as well as the expanding portfolios of manufacturers responding to the demand for trusted health solutions. The focus on improving quality of life and the positive impact of skincare on self-esteem and social interactions are further propelling market growth.

The South African cosmetics and personal care market is characterized by a competitive landscape with both regional and global players. The market is dominated by major companies such as Unilever, Beiersdorf AG, Natura & Co, The Estée Lauder Companies Inc., and L'Oreal SA, which are leveraging product innovation and strategic mergers to strengthen their market presence. The increasing awareness of skincare routines and the impact of pollution on skin health are driving demand for anti-aging products and other skincare solutions. The market's growth is supported by the rising consumer awareness, the influence of social media, and the availability of products through various sales channels. These dynamics are expected to continue shaping the market during the forecast period.

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South Africa Cosmetics and Personal Care Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Increasing Awareness About the Importance of Skin Care & Personal Care

      2. 1.1.2 Growing Influence of Social Media and Digital Technology

    2. 1.2 Market Restraints

      1. 1.2.1 Penetration of Counterfeit Products

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Personal Care Products

        1. 2.1.1.1 Hair Care Products

          1. 2.1.1.1.1 Shampoo

          2. 2.1.1.1.2 Conditioners

          3. 2.1.1.1.3 Hair Styling and Coloring Products

          4. 2.1.1.1.4 Other Hair Care Products

        2. 2.1.1.2 Skincare Products

          1. 2.1.1.2.1 Facial Care Products

          2. 2.1.1.2.2 Body Care Products

          3. 2.1.1.2.3 Lip Care Products

        3. 2.1.1.3 Bath and Shower

          1. 2.1.1.3.1 Shower Gels

          2. 2.1.1.3.2 Soaps

          3. 2.1.1.3.3 Bath Salts

          4. 2.1.1.3.4 Other Bath and Shower Products

        4. 2.1.1.4 Oral Care

        5. 2.1.1.5 Men's Grooming Products

        6. 2.1.1.6 Deodorants and Antiperspirants

      2. 2.1.2 Cosmetics Products

        1. 2.1.2.1 Facial Cosmetics

        2. 2.1.2.2 Eye Cosmetic Products

        3. 2.1.2.3 Lip Cosmetic Products

        4. 2.1.2.4 Nail Cosmetic Products

    2. 2.2 Distribution Channel

      1. 2.2.1 Specialist Retail Stores

      2. 2.2.2 Supermarkets/Hypermarkets

      3. 2.2.3 Convenience Stores

      4. 2.2.4 Pharmacies/Drug Stores

      5. 2.2.5 Online Retail Channels

      6. 2.2.6 Other Distribution Channels

South Africa Cosmetics and Personal Care Products Market Size FAQs

The South Africa Cosmetics and Personal Care Products Market is projected to register a CAGR of 4.62% during the forecast period (2024-2029)

Unilever PLC, Beiersdorf AG, Natura & Co, The Estée Lauder Companies Inc. and L'Oreal SA are the major companies operating in the South Africa Cosmetics and Personal Care Products Market.

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