Market Trends of South Africa Food Colorants Industry
This section covers the major market trends shaping the South Africa Food Colorants Market according to our research experts:
Growing Emergence of Natural Color
Over the past years, the country has a high prevalence of ration in terms of synthetic food colorants use, wherein, manufacturers' demand for synthetic food colorants was in line with availability and lower costs. Color variation in foods throughout the seasons and the effects of processing and storage often make color addition commercially advantageous to maintain the color expected or preferred by both the manufacturers and consumers.
However, with the growing penetration of clean labeling across food products along with more stringent regulations and consumer awareness, the trend has witnessed a gradual shift towards natural food colorants. That being said, manufacturers are incorporating natural vegetables and foods to derive colors such as beta-carotene, annatto, turmeric, carmine, paprika, and beet, as well as special blends, which can be further added across processed products.
Growing Application from Bakery along with Meat, Poultry and Sea Food Manufacturers
South Africa has a significant level of bakery product consumption, where especially, bread, plays a very important role in the nation's diet. Therefore, in many households where bread can be considered a staple food, daily consumption is much higher, especially where other staples are not consumed. On the other hand, the bakery industry in South Africa is being driven by consumer demand for quality products and for products that were once seen as only within the reach of the better-off white South Africans. With a change in population demographics, black South African population has now become more affluent and is eager to taste and have the experience of eating a subsequent variety of bakery products that are readily available across the Supermarket shelf.
