Market Share of South Africa Forage Seed Industry
South Africa forage seed market is slightly fragmented with many players dominating the market. The major players operating in South Africa are indulged in investment in R&D for innovative products, partnerships. They do opt for a market strategy in terms of pricing of products in order to sustain in the competitive market. In October 2018, Brettyoung has introduced an Alpha platform, which enhances the demand of alfalfa varieties by showcasing the top varieties which are top performers in the dormancy category defined by the dry matter yield, disease resistance, and digestibility.
South Africa Forage Seeds Market Leaders
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Brettyoung
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Agricol
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Dairyland Seeds
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DLF International Seeds
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Barenbrug
*Disclaimer: Major Players sorted in no particular order