Market Size of South Africa Hair Care Industry
| Study Period | 2019-2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 496.19 Million |
| Market Size (2029) | USD 669.67 Million |
| CAGR (2024 - 2029) | 6.18 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South Africa Hair Care Market Analysis
The South Africa Hair Care Market size is estimated at USD 496.19 million in 2024, and is expected to reach USD 669.67 million by 2029, growing at a CAGR of 6.18% during the forecast period (2024-2029).
- South African hair care market is growing owing to increasing urbanization, rise in disposable income, and employment in the country. Additionally, the market is experiencing an escalating pull by the availability and affordability of hair care products, such as shampoo, conditioner, oil, spray, etc., leading to the enhanced spending pattern in the hair care market.
- Also, an increasing number of consumers experiencing hair problems like hair fall and dandruff owing to changing lifestyle patterns and increased stress levels among the working-class population is expected to boost the demand for these products in the forecast period. Therefore, the need for products that help prevent damage, curl control, and frizz control is increasing in the country.
- Moreover, aggressive advertisements and promotions are attracting consumer attention. Various brands operating in the market focus on promoting their products by partnering with celebrities and influencers on social media platforms.
- For instance, in July 2022, Boity Thulo, a famous South African television celebrity, launched the hair care brand Be You in collaboration with the South African brand Front Row Hair. Furthermore, consumers in the country are inclined toward more variety in their hair care products, ranging from braids to weaves to chemical treatments to other drastic style changes, contributing significantly to the market growth.
South Africa Hair Care Industry Segmentation
Hair care products help maintain hair in a controlled and desirable manner.
The South African hair care market is segmented by product type and distribution channel. Based on product type, the market is segmented into shampoos, conditioners, hair colorants, hair styling products, and other hair care products. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels.
For each segment, the market sizing and forecasts have been done based on value (in USD).
| Product Type | |
| Shampoo | |
| Conditioner | |
| Hair Colorant | |
| Hair Styling Products | |
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
South Africa Hair Care Market Size Summary
The South African hair care market is experiencing significant growth, driven by factors such as increasing urbanization, rising disposable incomes, and a young, dynamic population. The market is characterized by a growing demand for a variety of hair care products, including shampoos, conditioners, and styling products, as consumers seek solutions for hair issues like hair fall and dandruff. The availability and affordability of these products, coupled with aggressive marketing strategies involving celebrities and influencers, are further propelling market expansion. Brands are focusing on product innovation, offering a range of options from braids to chemical treatments, to cater to the diverse preferences of South African consumers.
The market is also witnessing a shift towards organic and natural hair care products, as consumers become more aware of the benefits of such alternatives. The demand for shampoos with specific functional benefits, such as anti-pollution and organic certification, is on the rise, supported by increased imports and consumer awareness. Key players in the market are investing in research and development to create customized and sustainable products, aiming to gain a competitive edge. The presence of both global and local brands, along with strategic partnerships and product launches, underscores the competitive nature of the market, which is expected to continue its growth trajectory in the coming years.
South Africa Hair Care Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Innovative Launches
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1.1.2 Hair Concerns Among Consumers
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1.2 Market Restraints
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1.2.1 Availability of Counterfeit Products
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Shampoo
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2.1.2 Conditioner
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2.1.3 Hair Colorant
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2.1.4 Hair Styling Products
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2.1.5 Other Product Types
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Specialty Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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South Africa Hair Care Market Size FAQs
How big is the South Africa Hair Care Market?
The South Africa Hair Care Market size is expected to reach USD 496.19 million in 2024 and grow at a CAGR of 6.18% to reach USD 669.67 million by 2029.
What is the current South Africa Hair Care Market size?
In 2024, the South Africa Hair Care Market size is expected to reach USD 496.19 million.
