South Africa Kitchen Appliances Product Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | 1.00 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South Africa Kitchen Appliances Product Market Analysis
The Kitchen Appliance Market in South Africa is showing a low growth rate for over a couple of years. Fluctuating consumer sentiment, a slowly growing economy has contributed to stagnant industry revenue over time. The increasing urbanization rate in South Africa is taken as one of the drivers for the growing kitchen appliance market. In 2020 67.35% percent of South Africa's total population lived in urban areas and cities while the urbanization rate was only 65% in 2015. Demand for the kitchen appliance product is sensitive to movement in real household discretionary income. When the average household discretionary income is high, consumers tend to spend more on appliances. The disposable income of South Africa in 2019 was 34,037 South African Rand. The Kitchen Appliance market is also related to real estate and the number of households. The developed real estate market translates into higher demand for the kitchen and the household appliances as owner or the tenant of the new building require appliances for their daily need. The current number of households in South Africa is 17.16 million.
The Covid-19 has resulted in a significant negative impact on sales due to retail shutdowns as retail showrooms and stores are the predominant distribution channel for kitchen appliances. The economy is slowly reviving after the pandemic and sales of kitchen appliances have gain momentum especially small kitchen appliances that have shown a rapid increase in demand.
South Africa Kitchen Appliances Product Market Trends
This section covers the major market trends shaping the South Africa Kitchen Appliances Product Market according to our research experts:
Low Appliance Penetration Rate in South Africa Signifies a Large Untapped Market
Compared to other developed countries, the penetration rate of household appliances in South Africa is relatively low. Hence, South Africa has great potential in the household appliance market. The penetration rate of basics household appliances in South Africa in urban areas is higher compared to the other small cities. While this indicates that households in these areas will be a major growth market for this industry. it is anticipated that demand for replacing appliances will also be a driver of growth in urban areas of South Africa so, the focus for the urban area will be on replacing current appliances, while in lower-tier cities it will be first-time purchases.
Online Sales of Kitchen Appliances are Gaining Momentum with the Pandemic
The offline retail distribution channel was the dominant channel for kitchen appliance distribution. Due to the pandemic physical distribution channel were shut off at the same time the online sales of small kitchen appliances such as electric kettles, toasters, blenders increased. Sales of appliances addressing the new challenges generated by the enforced need to 'eat at home', 'clean at home' raises the online sales of appliances such as refrigerators, microwave ovens, and dishwashers. With the lockdown as people stockpiled (frozen) food, the immediate need for more storage capacity boosted online sales of freezers. Increased internet penetration rate also resulted in higher online sales of appliances. There were 38.19 million internet users in South Africa in January 2021. The number of internet users in South Africa increased by 1.7 million (+4.5%) between 2020 and 2021
South Africa Kitchen Appliances Product Industry Overview
The South Africa Kitchen Appliances market is fragmented with many players operating in the market. Many international players have their presence in the kitchen appliance market of South Africa. Major players include Defy Appliances, Samsung Electronics, Electrolux, LG Electronics, Haier Group, Miele, Hisense, Smeg, and KIC.
South Africa Kitchen Appliances Product Market Leaders
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Defy Appliances
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Samsung Electronics
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LG Electronics
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Electrolux
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Haier Group
*Disclaimer: Major Players sorted in no particular order
South Africa Kitchen Appliances Product Market News
- Samsung has hosted BESPOKE Home 2021 in July 2021, a new virtual platform and global showcase for Samsung Home Appliances. The event highlights the expansion of the BESPOKE refrigerator line-up which has a customizable design. For South Africa, BESPOKE 4-Door Flex was launched at the event.
South Africa Kitchen Appliances Product Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS AND DYNAMICS
- 4.1 Market Overview
- 4.2 Market Drivers
- 4.3 Market Restraints
- 4.4 Porters Five Force Analysis
- 4.5 Insights on Technology Adoption on Kitchen Appliances
- 4.6 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Food Preparation Appliances
- 5.1.2 Small Cooking Appliances
- 5.1.3 Large Kitchen Appliances
- 5.1.4 Other Product Types
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5.2 Distribution Channel
- 5.2.1 Multi-brand Stores
- 5.2.2 Exclusive Stores
- 5.2.3 Online
- 5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Market Concentration Overview
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6.2 Company Profiles
- 6.2.1 Defy Appliances
- 6.2.2 Samsung Electronics
- 6.2.3 Electrolux
- 6.2.4 LG Electronics
- 6.2.5 Haier Group
- 6.2.6 Miele
- 6.2.7 Hisense
- 6.2.8 Smeg
- 6.2.9 KIC*
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. DISCLAIMER
South Africa Kitchen Appliances Product Industry Segmentation
A complete background analysis of the South Africa Kitchen Appliances Market, which includes an assessment of the economy, market overview, market size estimation for key segments, and emerging trends in the market, market dynamics, Key competitive profiles, and impact of Covid-19 are covered in the report. The Market is segmented by Product Type and Distribution Channel. By Product Type, the market is segmented into Food Preparation Appliances, Small Cooking Appliances, Large Kitchen Appliances, and Other Product Types. By Distribution channel, the market is segmented into Multi-Brand Store, Exclusive Store, Online Channel, and Other Distribution Channel. The report offers Market size and forecasts for the South Africa kitchen appliances Market in value (USD Million) for all the above segments.
| Product Type | Food Preparation Appliances |
| Small Cooking Appliances | |
| Large Kitchen Appliances | |
| Other Product Types | |
| Distribution Channel | Multi-brand Stores |
| Exclusive Stores | |
| Online | |
| Other Distribution Channels |
South Africa Kitchen Appliances Product Market Research FAQs
What is the current South Africa Kitchen Appliances Market size?
The South Africa Kitchen Appliances Market is projected to register a CAGR of greater than 1% during the forecast period (2024-2029)
Who are the key players in South Africa Kitchen Appliances Market?
Defy Appliances, Samsung Electronics, LG Electronics, Electrolux and Haier Group are the major companies operating in the South Africa Kitchen Appliances Market.
What years does this South Africa Kitchen Appliances Market cover?
The report covers the South Africa Kitchen Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the South Africa Kitchen Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
South Africa Kitchen Appliances Product Industry Report
Statistics for the 2024 South Africa Kitchen Appliances Product market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South Africa Kitchen Appliances Product analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
