South Africa Nutraceuticals Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 3.95 Billion |
| Market Size (2029) | USD 4.95 Billion |
| CAGR (2024 - 2029) | 4.60 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South Africa Nutraceuticals Market Analysis
The South Africa Nutraceuticals Market size is estimated at USD 3.95 billion in 2024, and is expected to reach USD 4.95 billion by 2029, growing at a CAGR of 4.60% during the forecast period (2024-2029).
The COVID-19 pandemic adversely impacted several countries worldwide, including South Africa, forcing the national governments to impose severe restrictions on the movement of goods and people to mitigate the spread of the virus. However, the pandemic also encouraged consumers to re-evaluate their dietary habits and lifestyles. This has boosted the growth of the nutraceutical market in the country over the past few months with the entry of several global and local players.
Additionally, the key players in the market have been focusing on product innovations and partnerships to expand their presence in the region. For instance, in 2020, Royal DSM, a leading science company in nutrition, the United Nations children's rights agency United Nations Children's Fund (UNICEF), and Swiss-based nutrition think tank Sight and Life announced the extension of their cross-sector partnership to focus on delivering better nutrition to at-risk children and mothers in South Africa until the end of 2021.
The South African Nutraceuticals Market is expected to be primarily driven by the consumer lifestyles and preferences of the consumers in the region. Due to the rise in the number of non-communicable chronic diseases and the increase in health awareness associated with the consumption of functional foods, consumers' interest in including nutraceuticals in their daily diets has increased, thereby promoting growth in the sales of nutraceuticals.
South Africa Nutraceuticals Market Trends
This section covers the major market trends shaping the South Africa Nutraceuticals Market according to our research experts:
Rising Healthcare Costs and Focus on Preventive Health Management
South Africa is a large, diverse, and complex nation that presents health policymakers with contradictions and challenges. The country allocates a fairly respectable 8.7% of its GDP towards healthcare and, in absolute terms, spends more on healthcare than any other African country. South Africa's health burden is commonly broken down into three components: an alarmingly high rate of infectious disease, a slew of health challenges affecting women and girls, young children, and babies, and a growing problem of non-communicable diseases. The country has a two-tier healthcare system with a large subsidized public sector and a small but high-quality private sector. With significant funding and the best specialists going to the private sector, there has been a major gap between the public and private healthcare facilities across the country.
Supermarkets/Hypermarkets Hold the Largest share
Supermarkets and Hypermarkets are some of the most visited and desired locations for nutraceutical manufacturers to showcase their product portfolios. Over the last decade, Supermarkets and Hypermarkets have been experiencing an immense expansion across the country and, therefore, are some of the most dominant channels for the sales of nutraceuticals. The availability of various brands has been a key factor in catering to various consumer preferences. This, in turn, increased the sales of nutraceuticals, thereby boosting the growth of the market in the country over the study period. The sales of nutraceuticals through supermarkets/hypermarkets were hampered in the initial months of the pandemic but were soon back on track and are expected to grow further in the coming years.
South Africa Nutraceuticals Industry Overview
South Africa is considered one of the unhealthiest nations, with half of all South African adults classified as overweight or obese. Childhood obesity is also rising due to inappropriate feeding practices for infants and young children. Hence, there are immense opportunities for nutraceutical manufacturers to cater to the needs of the health-deprived population by launching various products in the market. Players in the market have capitalized on their existing product portfolios or new product launches to establish market dominance. New product launches and partnerships remain some of the major moves among the key players in the market. The major players in the market studied include GlaxoSmithKline PLC (GSK), Nestlé S.A., and Herbalife Nutrition, among others.
South Africa Nutraceuticals Market Leaders
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Herbalife Nutrition
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Genesis Nutritional Product
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GlaxoSmithKline PLC
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The Kellogg Company
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Nestlé S.A.
*Disclaimer: Major Players sorted in no particular order
South Africa Nutraceuticals Market News
In April 2021, Nestlé SA announced its new and improved recipe, NESTLÉ NIDO 3+, tailor-made for the nutritional needs of children aged between three to five years. The new recipe contains optimal levels of Vitamin A, Zinc, and Iron, among the most prevalent micronutrient deficiencies in this age group in South Africa.
In October 2020, the first probiotic in South Africa to utilize DuoCap technology - Probitec - was launched by Simondium-based pharmaceutical company Evexia Pharma.
South Africa Nutraceuticals Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Type
- 5.1.1 Functional Food
- 5.1.1.1 Cereals
- 5.1.1.2 Bakery and Confectionary
- 5.1.1.3 Dairy
- 5.1.1.4 Other Functional Foods
- 5.1.2 Functional Beverage
- 5.1.2.1 Energy Drink
- 5.1.2.2 Sports Drink
- 5.1.2.3 Fortified Juice
- 5.1.2.4 Other Functional Beverages
- 5.1.3 Dietary Supplements
- 5.1.3.1 Vitamins and Minerals
- 5.1.3.2 Fatty Acids
- 5.1.3.3 Enzymes
- 5.1.3.4 Probiotics
- 5.1.3.5 Other Dietary Supplements
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5.2 By Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Drug Stores/Pharmacies
- 5.2.4 Online Retail Stores
- 5.2.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Strategies Adopted by Leading Players
- 6.2 Market Positioning of Players
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6.3 Company Profiles
- 6.3.1 GlaxoSmithKline PLC
- 6.3.2 Nestle SA
- 6.3.3 Herbalife Nutrition
- 6.3.4 Amway Corp.
- 6.3.5 The Kellogg Company
- 6.3.6 Red Bull GmbH
- 6.3.7 The Coca-Cola Company
- 6.3.8 Danone SA
- 6.3.9 Genesis Nutritional Product
- 6.3.10 Ascendis Health
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
South Africa Nutraceuticals Industry Segmentation
Nutraceutical is a term used to describe any product derived from food sources with health benefits and basic nutritional requirements. The market studied is segmented by Type and by Distribution Channel. By Type, the market studied is segmented into Functional Foods, Functional Beverages, and Dietary Supplements on a broad scale. Furthermore, Functional Beverages are segmented into Energy Drinks, Sports Drinks, and Other Functional Beverages. Dietary Supplements are segmented into Vitamins and Minerals, Fatty Acids, and Other Dietary Supplements. By Distribution Channel, the market studied is segmented into Supermarkets/ Hypermarkets, Convenience Stores, Drug Stores/Pharmacies, Online Retail Stores, and Other Distribution Channels. The report offers market size and forecasts in value (USD million) for all the above segments.
| By Type | Functional Food | Cereals |
| Bakery and Confectionary | ||
| Dairy | ||
| Other Functional Foods | ||
| By Type | Functional Beverage | Energy Drink |
| Sports Drink | ||
| Fortified Juice | ||
| Other Functional Beverages | ||
| By Type | Dietary Supplements | Vitamins and Minerals |
| Fatty Acids | ||
| Enzymes | ||
| Probiotics | ||
| Other Dietary Supplements | ||
| By Distribution Channel | Supermarkets/Hypermarkets | |
| Convenience Stores | ||
| Drug Stores/Pharmacies | ||
| Online Retail Stores | ||
| Other Distribution Channels |
South Africa Nutraceuticals Market Research FAQs
How big is the South Africa Nutraceuticals Market?
The South Africa Nutraceuticals Market size is expected to reach USD 3.95 billion in 2024 and grow at a CAGR of 4.60% to reach USD 4.95 billion by 2029.
What is the current South Africa Nutraceuticals Market size?
In 2024, the South Africa Nutraceuticals Market size is expected to reach USD 3.95 billion.
Who are the key players in South Africa Nutraceuticals Market?
Herbalife Nutrition, Genesis Nutritional Product, GlaxoSmithKline PLC, The Kellogg Company and Nestlé S.A. are the major companies operating in the South Africa Nutraceuticals Market.
What years does this South Africa Nutraceuticals Market cover, and what was the market size in 2023?
In 2023, the South Africa Nutraceuticals Market size was estimated at USD 3.78 billion. The report covers the South Africa Nutraceuticals Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South Africa Nutraceuticals Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Nutraceuticals in South Africa Industry Report
Statistics for the 2024 Nutraceuticals in South Africa market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Nutraceuticals in South Africa analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
