Market Trends of South Africa Savory Snacks Industry
Rising Demand for Convenient Snacking Options
Snackification, a growing trend in the food industry, refers to the shift in consumer behavior towards consuming smaller, ready-to-eat, and convenient snacks instead of traditional meals. This phenomenon has gained significant traction among South African consumers due to demographics, socioeconomic, and cultural factors. Moreover, consumers across South Africa constantly seek convenient snacking options due to changes in eating patterns and increased expenditure on food and beverage products. Convenient snacks, such as potato chips, extruded snacks, nuts and seeds, and popcorn, are becoming extremely popular, especially among the working population and young consumers due to their hectic lifestyles. Furthermore, brands are entering the market and expanding their product portfolio to cater to the high demand for convenient snacks. For instance, in October 2023, Kaizer Chiefs, a South African football club, launched its brand of potato chips in various flavors to be sold nationwide in retail stores.
Potato Chips Holds a Promising Market Share in the Country
The potato chips market in South Africa is driven by the growing demand for on-the-go snacks and the increasing focus of manufacturers on introducing healthier and tastier options to attract consumers. Moreover, the availability of potato chips in various formats ranging from mild and neutral flavors of plain potato chips to different spicy and innovative flavors appeals to a wide range of taste preferences. They serve as a versatile base that can be enjoyed as is or paired with various dips, condiments, or even other local flavors. Potato chips are preferred by consumers of different demographics, with a large youth population trying out new and unique flavors. This factor motivates the savory snack manufacturers to offer new and innovative potato chips. For instance, In March 2023, Lay's created two amazing flavors: the Japanese Yakitori Chicken and Brazilian Spicy Salsa in celebration of the Money Heist series’ beloved characters, Tokyo and Rio. The company claims these are thinly sliced and prepared with a meticulous approach to quality and flavor. The new additions are part of Lay’s consistent innovation, bringing exciting flavors and textures worldwide to South Africa.
