South Africa Water Enhancer Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.60 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South Africa Water Enhancer Market Analysis
The South African water enhancer market is expected to register a CAGR of 3.6% during the forecast period (2020 - 2025).
Diabetes is one of the major concerns in the country, with about 3.5 million people suffering from it. This has increased the focus on healthy food items, with low sugar and zero-calorie status. The rising awareness of diabetes-related risks and coronary diseases is driving consumers' interest in healthy and nutritious alternatives.
Additionally, the government's initiative to apply sugar tax on all the sugary drinks in the country is driving consumer's attention toward alternative of high sweetened drinks, such as water enhancers.
Introduction of exotic flavors, natural colorants, antioxidants and active ingredients, such as added vitamins and minerals, is driving a potential growth in this market.
High competition is witnessed among players for retail shelf space, and marketers are positioning these products next to bottled water, in order to push impulse-purchasing behavior among consumers.
South Africa Water Enhancer Market Trends
This section covers the major market trends shaping the South Africa Water Enhancer Market according to our research experts:
Implementation of Sugar Tax, Leading to Increasing Demand for Water Drink Mixers
In April 2018, the South African government implemented a tax on sugar-sweetened beverages. This tax was aimed at reducing the consumption of sugary drinks and improving citizens' health in the long-run, due to the increasing prevalence of diseases among the South Africans. Sugar-sweetened beverages that would be taxed include sodas, fruit drinks, energy drinks, and vitamin water that contain sucrose, high-fructose corn syrup, or fruit juice concentrates. This created a substantial demand for water enhancers in the country, to meet the consumer's thirst for flavored yet nutritional drinks. The implementation of a sugar tax has drastically declined the sales, as well as per capita consumption, of carbonated beverages in the past couple of years.
Supermarkets/Hypermarkets Hold a Significant Share in the Market
The supermarkets/hypermarkets segment of the market studied holds the largest market share, indicating consumer preference toward this segment. Owing to the high consumer demand, major supermarkets are expanding the range of water enhancers representing the diversity of the products. The growth observed in the supermarket segment was led by the appeal it causes to boomers, seeking for safe exploration of various flavors of water enhancers. The trend of bulk shopping is increasing due to the increased income and busy lifestyles of the consumers. Selling the products through supermarkets signifies the transaction building strategy of the seller, as it leads to increased impulse purchases of the consumer.
South Africa Water Enhancer Industry Overview
The South African water enhancer market is dominated by the presence of foreign players, such as Welch Foods Inc., PepsiCo Inc. (Propel water), and Kraft Heinz Company, among others. The major companies, such as Kraft Heinz Company, adopted strategies, like strengthening its large manufacturing footprint, broad distribution network, substantial R&D capability, and high-level of quality and customer service.
South Africa Water Enhancer Market Leaders
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Kraft Heinz Company
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Welch Foods Inc.
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PepsiCo Inc. (Propel water)
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Continental Mills Inc. (Alpine Spiced Cider)
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True Citrus Co.
*Disclaimer: Major Players sorted in no particular order
South Africa Water Enhancer Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Distribution Channel
- 5.1.1 Hypermarkets/Supermarkets
- 5.1.2 Convenience Stores
- 5.1.3 Online Channels
- 5.1.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Most Position Analysis
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6.3 Company Profiles
- 6.3.1 Welch Foods Inc.
- 6.3.2 PepsiCo Inc. (Propel water)
- 6.3.3 Kraft Heinz Company
- 6.3.4 True Citrus Co.
- 6.3.5 Continental Mills Inc. (Alpine Spiced Cider)
- 6.3.6 Keurig Dr Pepper
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
South Africa Water Enhancer Industry Segmentation
The report on the South African water enhancer market offers key insights into the latest market developments. The water enhancer market in Brazil offers the product through convenience stores, hypermarkets/supermarkets, online channels, and other distribution channels. The report contains top-line revenues and market share analysis of the key players, highlighting the most adopted strategies of the companies in the market studied.
| By Distribution Channel | Hypermarkets/Supermarkets |
| Convenience Stores | |
| Online Channels | |
| Other Distribution Channels |
South Africa Water Enhancer Market Research FAQs
What is the current South Africa Water Enhancer Market size?
The South Africa Water Enhancer Market is projected to register a CAGR of 3.60% during the forecast period (2024-2029)
Who are the key players in South Africa Water Enhancer Market?
Kraft Heinz Company, Welch Foods Inc., PepsiCo Inc. (Propel water), Continental Mills Inc. (Alpine Spiced Cider) and True Citrus Co. are the major companies operating in the South Africa Water Enhancer Market.
What years does this South Africa Water Enhancer Market cover?
The report covers the South Africa Water Enhancer Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South Africa Water Enhancer Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
South Africa Water Enhancers Industry Report
Statistics for the 2024 South Africa Water Enhancers market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South Africa Water Enhancers analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
