South America Architectural Coatings Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The market is segmented by Technology (Water-borne and Solvent-borne), Resin Type (Vinyl Acetate, Pure Acrylic, Acetate, Styrene Acrylic, Alkyd, and Other Resin Types), Application (Professional and DIY), Construction Sector (Commercial and Residential), and Geography (Brazil, Argentina, Colombia, Chile, and Rest of South America)

South America Architectural Coatings Market Size

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Market Summary - South America Architectural Coatings Market
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.00 %
Market Concentration High

Major Players

South America Architectural Coatings Market Major Players

*Disclaimer: Major Players sorted in no particular order

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South America Architectural Coatings Market Analysis

TheSouthAmerica architectural coatings market is estimated to witness a significant growth, at an estimated CAGR of over 3%, over the forecast period. Recovering economy of Brazil and Argentina are expected to drive the market during the forecast period.

  • Rise in prices of raw materials are likely to hinder the market's growth.
  • Brazil is expected to dominate the market and is also expected to witness the fastest CAGR during the forecast period.

South America Architectural Coatings Market Trends

This section covers the major market trends shaping the South America Architectural Coatings Market according to our research experts:

Rising Demand from Residential Construction

  • Paints and coatings are extensively used in the architectural sector, for both exterior and interior applications. Modern advances in paint technology, specifically in the acrylic formulations, have offered a wide range of weatherproof coatings.
  • Paints and coatings are applied on the exterior of the house to not only increase its aesthetic appeal, but also to protect it from blistering summers, freezing winters, soaking rain, and the daily bombardment of UV radiation, without fading, peeling away, and cracking.
  • However, moisture causes problems for paint. Dew, rain, snow, and ice on the outside, or vapor and moisture buildup from the inside, can cause problems with exterior paint. When moisture penetrates the paint, blisters can form, and the paint may peel. Moisture blisters, unlike temperature blisters, go through all coats of paints down to the wood.
  • Additionally, paints and coatings are also used in interiors of houses to add colors, or for decorative purposes, along with a wide range of other functions. Their functions vary, depending upon the type of environment and the room that they are used on.
  • For example, due to the moisture, bathroom walls need to have wipe-ability, in order to keep them clean. Paints with glossier sheens have a tighter molecular structure than flat paints, making it more difficult for moisture to penetrate. Thus, these types of paints are used in bathrooms.
  • The aforementioned factors have been boosting the demand for architectural coatings in the region, in the recent times.
South America Architectural Coatings Market - Segmentation

Brazil to Dominate the Market

  • There are several built-up demands for investments in productive capacity. Brazil is facing problems in the construction industry, owing to various situations, such as political and economical corruption in the country. 
  • Due to corruption and bribery, in construction companies, the Brazilian government introduced the “car wash investigation”. The investigation mostly focused on various construction companies for corruption charges. 
  • The government of Brazil initiated programmes because of the decrease in the public financing for infrastructure projects. One such program is the Programme of Investment Partnerships (PPI). It helped expand and strengthen the relationship between the private sector and the state, with partnership contracts. 
  • Minha Casa, Minha Vida’ (My House, My Life) was launched in 2009. This program is funded mainly through the Growth Acceleration Program (PAC), a federal infrastructure-upgrading program.
  • All these factors, in turn, are expected to show an impact on the demand for architectural coatings in the country during the forecast period.
South America Architectural Coatings Market - Regional Trend

South America Architectural Coatings Industry Overview

The South America architectural coatings market is consolidated in nature. Key players in the market include PPG Industries, Inc., The Sherwin-Williams Company, and Akzo Nobel N.V., among others.

South America Architectural Coatings Market Leaders

  1. PPG Industries, Inc.

  2. The Sherwin-Williams Company

  3. Akzo Nobel N.V.

*Disclaimer: Major Players sorted in no particular order

Market Concentration - South America Architectural Coatings Market.png
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South America Architectural Coatings Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Drivers
    • 4.1.1 Recovering Economy of Brazil and Argentina
  • 4.2 Restraints
    • 4.2.1 Rise in Prices of Raw Materials
  • 4.3 Industry Value Chain Analysis
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Consumers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products and Services
    • 4.4.5 Degree of Competition

5. MARKET SEGMENTATION

  • 5.1 Technology
    • 5.1.1 Water-borne
    • 5.1.2 Solvent-borne
  • 5.2 Resin Type
    • 5.2.1 Vinyl Acetate
    • 5.2.2 Pure Acrylics
    • 5.2.3 Acetates
    • 5.2.4 Styrene Acrylics
    • 5.2.5 Alkyd
    • 5.2.6 Other Resin Types
  • 5.3 Application
    • 5.3.1 Professional
    • 5.3.2 DIY
  • 5.4 Construction Sector
    • 5.4.1 Commercial
    • 5.4.2 Residential
  • 5.5 Geography
    • 5.5.1 Brazil
    • 5.5.2 Argentina
    • 5.5.3 Colombia
    • 5.5.4 Chile
    • 5.5.5 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
  • 6.2 Market Share Analysis**
  • 6.3 Strategies Adopted by Leading Players
  • 6.4 Company Profiles
    • 6.4.1 Akzo Nobel N.V.
    • 6.4.2 Jotun
    • 6.4.3 Lanco Paints
    • 6.4.4 PPG Industries, Inc.
    • 6.4.5 The Sherwin-Williams Company
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 Increase in the Demand for Bio-based & Eco-friendly Coatings
** Subject To Availablity
**Subject to Availability
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South America Architectural Coatings Industry Segmentation

The South America architectural coatings market report includes:

Technology Water-borne
Solvent-borne
Resin Type Vinyl Acetate
Pure Acrylics
Acetates
Styrene Acrylics
Alkyd
Other Resin Types
Application Professional
DIY
Construction Sector Commercial
Residential
Geography Brazil
Argentina
Colombia
Chile
Rest of South America
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South America Architectural Coatings Market Research FAQs

The South America Architectural Coatings Market is projected to register a CAGR of greater than 3% during the forecast period (2024-2029)

PPG Industries, Inc., The Sherwin-Williams Company and Akzo Nobel N.V. are the major companies operating in the South America Architectural Coatings Market.

The report covers the South America Architectural Coatings Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South America Architectural Coatings Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

South America Architectural Coatings Industry Report

Statistics for the 2024 South America Architectural Coatings market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South America Architectural Coatings analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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South America Architectural Coatings Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)