South America Athletic Footwear Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.25 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South America Athletic Footwear Market Analysis
The South America athletic footwear market is projected to register a CAGR of 5.25% during the forecast period, 2022-2027.
Evolving lifestyles with increasing consumer awareness regarding the health benefits of sports and fitness activities and growth in the retail e-commerce sector are driving the market growth in South America. Further, an increase in awareness about the importance of using the right type of shoes to prevent leg injuries, muscle injuries, and a variety of other injuries is leading to increased sales of branded athletic footwear.
Moreover, the increased participation in athletic activities is driven by the opening of affordable fitness clubs throughout the region, which, in turn, is driving the athletic footwear market in the region. According to International Health, Racquet & Sportsclub Association (IHRSA), in Brazil, 29,125 fitness and health clubs were in operation in 2020. In addition, the increasing number of females participating in various sports such as football, volleyball, etc., is further increasing the sales of athletic footwear across the region.
South America Athletic Footwear Market Trends
This section covers the major market trends shaping the South America Athletic Footwear Market according to our research experts:
Expanding Sports Sector with Strong Support from Governing Bodies
There are various sports event organizers, government authorities, and associations that are investing in sports facilities and tournaments to encourage participation. They are promoting all these sports at the international level and encouraging young players to participate. This, in turn, has increased the demand for athletic footwear across the region. Some of the governing bodies that uplift more consumers to get indulge in different types of sports are the Ministry of Sports (Brazil), Brazilian Football Confederation, Chilean Athletics Federation, Argentine Football Association, Brazilian Athletics Confederation, and Colombian Athletics Federation, among others.
Apart from this, various grassroots programs are being organized to improve sports infrastructure and facilities, which, in turn, increases the participation rate, especially among youth and females. For example, in 2021, The Ministry of Sports introduced a development plan for Brazil's sports program, setting goals and regulations that will be implemented across the board, reaching federal, state, and municipal governments, Olympic and Paralympic committees, and local sports clubs. Thus, such initiatives are accelerating the sales of athletic footwear in South America.
Prevalence of Diverse Sport Culture
Sports are not only widely played and popular among large segments of the population, but they are also diverse. For example, Football is the most popular sport in the region. Other than football, sports like volleyball, mixed martial arts, basketball, tennis, and motorsports, especially Formula One, enjoy high levels of popularity. As a result, Brazil is one of the largest athletic footwear markets in the world.
The rising health awareness, changing lifestyles, and increasing demand for comfortable footwear, coupled with the growing need for innovative footwear designs have driven the consumer preference for athletic footwear in recent years. Thus, it is expected that international brands will further expand their presence in the region as countries like Brazil offer exciting investment opportunities for athletic footwear. For instance, in April 2022, U.S. Polo Assn., the brand specializing in sport-inspired accessories, footwear, and apparel announced its expansion in Brazil through a partnership with Alpar do Brasil, a Brazilian retail operator.
South America Athletic Footwear Industry Overview
The market is highly competitive with the presence of key players operating in the market, such as Adidas AG, Skechers USA, Inc, Puma SE, Mizuno Corporation, ASICS Corporation, and Nike Inc. Moreover, Athletic footwear manufacturers are investing in product development and launching innovative products with unique designs, and vibrant colors, using sustainable materials, to reduce plastic, and technological advancements to gain a competitive edge over their industry rivals. Additionally, key players are now focussing on a social media platform and online distribution channels for their online marketing and branding of their service offerings to attract more customers.
South America Athletic Footwear Market Leaders
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Skechers USA, Inc.
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Mizuno Corporation
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Adidas AG
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Puma SE
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Nike Inc.
*Disclaimer: Major Players sorted in no particular order
South America Athletic Footwear Market News
- In 2022, PUMA Se partnered up with the Brazilian Confederation of Athletics to sponsor their national teams. This partnership also includes sponsoring 24 adult and youth teams.
- In 2021, Nike Inc. announced that they are transitioning its Nike Brand business in Brazil, Argentina, Chile, and Uruguay to strategic distributor partnerships, enabling a more profitable, capital efficient, and value accretive business model.
- In 2019, Iconix Brand Group has extended Umbro's licensing agreement with partner Grupo Dass in the countries of Brazil, Argentina, and Paraguay.
South America Athletic Footwear Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Running Shoes
- 5.1.2 Sport Shoes
- 5.1.3 Trekking/Hiking Shoes
- 5.1.4 Other Product Types
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5.2 By End user
- 5.2.1 Men
- 5.2.2 Women
- 5.2.3 Children
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5.3 By Distribution Channel
- 5.3.1 Supermarkets/Hypermarkets
- 5.3.2 Online Retail Stores
- 5.3.3 Others
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5.4 By Geography
- 5.4.1 Brazil
- 5.4.2 Argentina
- 5.4.3 Rest of South America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Positioning of Key Players
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6.3 Company Profiles
- 6.3.1 Adidas AG
- 6.3.2 Nike Inc.
- 6.3.3 Skechers USA, Inc.
- 6.3.4 Puma SE
- 6.3.5 Mizuno Corporation
- 6.3.6 Under Armour, Inc.
- 6.3.7 Vulcabras
- 6.3.8 ASICS Corporation
- 6.3.9 Decathlon SA
- 6.3.10 New Balance Athletics, Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
South America Athletic Footwear Industry Segmentation
Athletic footwear is built for high performance and is considered part of an athlete's gear along with clothing and equipment. The South America athletic footwear market (henceforth referred to as the market studied) is segmented by product type, end-user, distribution channel, and geography. By product type, the market is segmented into running shoes, sports shoes, trekking/hiking shoes, and other product types. By end user, the market is segmented into men, women, and children. Based on the distribution channel the market studied is segmented into supermarkets/hypermarkets, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across the region, comprising, Brazil, Argentina, and Rest of South America For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Product Type | Running Shoes |
| Sport Shoes | |
| Trekking/Hiking Shoes | |
| Other Product Types | |
| By End user | Men |
| Women | |
| Children | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Online Retail Stores | |
| Others | |
| By Geography | Brazil |
| Argentina | |
| Rest of South America |
South America Athletic Footwear Market Research FAQs
What is the current South America Athletic Footwear Market size?
The South America Athletic Footwear Market is projected to register a CAGR of 5.25% during the forecast period (2024-2029)
Who are the key players in South America Athletic Footwear Market?
Skechers USA, Inc. , Mizuno Corporation, Adidas AG , Puma SE and Nike Inc. are the major companies operating in the South America Athletic Footwear Market.
What years does this South America Athletic Footwear Market cover?
The report covers the South America Athletic Footwear Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South America Athletic Footwear Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
South America Athletic Footwear Industry Report
Statistics for the 2024 South America Athletic Footwear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South America Athletic Footwear analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
