South America Bath & Shower Products Industry Overview
The South America bath and shower products market is competitive and fragmented in nature owing to the presence of many regional and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.
For instance, in February 2017, Olay, Ivory, and Old Spice launched the latest innovation across Procter & Gamble's Personal Cleansing Category- DUO, which is a dual-sided body cleansing buffer that revolutionizes the look and feel of clean. The brand unites the clean of a bar, the care of a body wash, and the experience of a puff to give users a multi-sensory, best of all worlds' experience. Key players dominating the market include Unilever, Beiersdorf Group, L'Artisan Parfumeur S.A.R.L, Colgate-Palmolive Company, and Procter & Gamble, among others.
South America Bath & Shower Products Market Leaders
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Unilever
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L’Artisan Parfumeur S.A.R.L
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Colgate-Palmolive Company
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Beiersdorf AG
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Procter & Gamble Co.
- *Disclaimer: Major Players sorted in no particular order
