Market Size of South America Beer Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.50 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South America Beer Market Analysis
The South America Beer market is projected to register a CAGR of 3.5% during the forecast period. (2022-2027)
South American country Brazil is one of the leading beer-consuming countries in the world. Consumers in the market prefer the Pilsen type of lager beer among other beer types available in the region. This is mainly due to the emergence of numerous microbreweries in the region where craft beer and draught beer are extensively retailed in the local beer markets. Additionally, the presence of numerous brands in the market facilitates the consumers to access beer products easily thus resulting in propelled sales of beer products in the market.
The demand for premium beer products in the market had been witnessing a surge in demand as consumers in the market are preferring premium products as the products are either sourced organically or made of handpicked ingredients which makes them more expensive than their counterparts present in the market. The increasing purchasing power of the consumers with increasing incomes encourages the consumers in the market to choose expensive products available in the market.Owing to the demand manufacturers in the market are introducing new products to attract the consumers in the market. For instance, in November 2021, Diageo launched its new Irish beer premium beer product in Argentina. The Irish Guinnes beer products are available in two different flavors like Guinness Extra Stout, the classic.
With the outbreak of COVID-19 19, the overall demand for beer has decreased with a sudden shutdown of public gatherings and retailing of beers. This resulted in a decrease in imports and retailing of beers across the region. For instance, as the er Comtradeade, the imported value of beer into South American countries decreased in 2020 to USD 0.8 billion from USD 1.13 billion in 2018. post covid 19 the market has witnessed rapid growth to reaup topto USD 1.15 billion in 2021.
South America Beer Industry Segmentation
Beer is an alcoholic drink made of fermented malt sourced from different ingredients like wheat etc. The South American beer market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into lager, ale, and other beer types. Based on the distribution channel, the market is segmented into off-trade and on-trade. It provides an analysis of emerging and established economies across South America comprising Brazil, Argentina, and the rest of South America. For each segment, the market sizing and forecasts have been done on the basis of value(in USD million.)
| Product Type | |
| Lager | |
| Ale | |
| Other Beer types |
| By distribution channel | ||||
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| On Trade Channel |
| By Geography | |||||
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South America Beer Market Size Summary
The South America beer market is experiencing a steady growth trajectory, driven by evolving consumer preferences and an increase in disposable incomes. Brazil stands out as a significant player in the region, with a strong inclination towards Pilsen lager beers, largely due to the proliferation of microbreweries offering craft and draught options. The market is characterized by a diverse range of brands, enhancing accessibility and boosting sales. The demand for premium beer is on the rise, as consumers gravitate towards products made from organic or handpicked ingredients, reflecting a broader trend of 'drinking less but better.' This shift is encouraging manufacturers to innovate and introduce new products to capture the attention of discerning consumers.
The market landscape is fragmented, with both international giants and local breweries vying for market share. Major players like Anheuser-Busch InBev, Heineken N.V., and Carlsberg Group are expanding their footprints through strategic investments and the establishment of microbreweries. The COVID-19 pandemic initially dampened demand, but the market has rebounded, with a notable increase in at-home beer consumption driving the production of canned beers. The trend towards craft and premium beers is further supported by a younger, less brand-loyal consumer base eager to explore new styles. This dynamic environment presents significant opportunities for growth and expansion in the South American beer market.
South America Beer Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Lager
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2.1.2 Ale
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2.1.3 Other Beer types
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2.2 By distribution channel
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2.2.1 Off trade Channel
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2.2.1.1 Online Retail Channel
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2.2.1.2 Offline Retail Channel
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2.2.2 On Trade Channel
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2.3 By Geography
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2.3.1 South America
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2.3.1.1 Brazil
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2.3.1.2 Argentina
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2.3.1.3 Rest of South America
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South America Beer Market Size FAQs
What is the current South America Beer Market size?
The South America Beer Market is projected to register a CAGR of 3.5% during the forecast period (2024-2029)
Who are the key players in South America Beer Market?
Anheuser-Busch InBev, NOVO BRAZIL BREWING, Columbia Craft Brewing Company, Heineken N.V and Carlsberg Group are the major companies operating in the South America Beer Market.
