South America Breakfast Cereal Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.80 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South America Breakfast Cereal Market Analysis
The South America breakfast cereal market is growing at a CAGR of 3.8% during the forecast period (2020 - 2025).
- The growth of the market is mainly driven by the changing food habits and influence of western culture on dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation.
- Furthermore, cereal brands are embracing creative tactics to boost consumption in South America, so as to keep consumers engaged in the category. One such strategy is to re-position cereal from a breakfast food to an 'anytime' convenience food that can be consumed as a snack or dessert.
- However, the market is stagnated due to the consumer's equal inclination towards traditional breakfast foods, which is therefor restraining the growth of the market.
South America Breakfast Cereal Market Trends
This section covers the major market trends shaping the South America Breakfast Cereals Market according to our research experts:
Rising Demand For Ready-to-Eat Breakfast Cereals
Ready-to-eat breakfast cereals dominate the whole market owing to the convenience solution it offers to the consumers. The market is mostly driven by the consumers having a busy lifestyle as these are the processed grain formulations suitable for consumption without further cooking. Whole grain-based ready-to-eat cereals are leading the market owing to the value-addition in terms of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients in order to boost the sales of breakfast cereals. In addition, the manufacturers are also utilizing traditionally grown cereal grains such as quinoa to create innovation in breakfast cereal products.
Expansion of Retail Channels to Drive The Regional Market
Convenience stores led the sale with a value share of 40%, which is followed by supermarkets/hypermarkets. Online retail sale constitutes a very small share in the market but is growing at a steady rate. Organic, natural and health claim on breakfast cereals offer a potential future for baked products. Furthermore, the expansion of retail distribution channels is another factor for rising sales in rural and tier-II cities. However, increased competition from artisanal, food service offering varieties of fresh breakfast affected the packaged breakfast cereals market sale in the region.
South America Breakfast Cereal Industry Overview
The South America market for breakfast cereals is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Some of the key players dominating the regional market include Kellogg NA Co., The Quaker Oats Company, Marico, and Merchant Gourmet among others.
South America Breakfast Cereal Market Leaders
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Kellogg NA Co.
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Marico
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The Quaker Oats Company
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Merchant Gourmet
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Rootz & Co.
*Disclaimer: Major Players sorted in no particular order
South America Breakfast Cereal Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Deliverables
- 1.2 Study Assumptions
- 1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Category
- 5.1.1 Ready-to-Cook
- 5.1.2 Ready-to-Eat Cereals
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5.2 By Product Type
- 5.2.1 Corn-based Breakfast Cereals
- 5.2.2 Mixed/Blended Breakfast Cereals
- 5.2.3 Others
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5.3 By Distribution Channel
- 5.3.1 Supermarkets/Hypermarkets
- 5.3.2 Convenience Stores
- 5.3.3 Specialist Stores
- 5.3.4 Online Retailers
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5.4 By Country
- 5.4.1 Brazil
- 5.4.2 Argentina
- 5.4.3 Rest of South America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Active Companies
- 6.2 Strategies Adopted by Key Players
- 6.3 Market Position Analysis
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6.4 Company Profiles
- 6.4.1 Kellogg Co
- 6.4.2 Marico Limited
- 6.4.3 The Quaker Oats Company
- 6.4.4 Merchant Gourmet
- 6.4.5 Rootz & Co.
- 6.4.6 Pablo's Quinoa Revolucion
- 6.4.7 General Mills, Inc
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
South America Breakfast Cereal Industry Segmentation
The breakfast cereals market in South America has been segmented by Category, into ready-to-cook breakfast cereals and ready-to-eat breakfast cereals; and by distribution channel into supermarket/hypermarket, convenience stores, online retailers, and others. Also, the study provides an analysis of the breakfast cereal market in the emerging and established markets across the South American countries, including Brazil, Argentina, and the Rest of South America.
| By Category | Ready-to-Cook |
| Ready-to-Eat Cereals | |
| By Product Type | Corn-based Breakfast Cereals |
| Mixed/Blended Breakfast Cereals | |
| Others | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Specialist Stores | |
| Online Retailers | |
| By Country | Brazil |
| Argentina | |
| Rest of South America |
South America Breakfast Cereal Market Research FAQs
What is the current South America Breakfast Cereals Market size?
The South America Breakfast Cereals Market is projected to register a CAGR of 3.80% during the forecast period (2024-2029)
Who are the key players in South America Breakfast Cereals Market?
Kellogg NA Co., Marico, The Quaker Oats Company, Merchant Gourmet and Rootz & Co. are the major companies operating in the South America Breakfast Cereals Market.
What years does this South America Breakfast Cereals Market cover?
The report covers the South America Breakfast Cereals Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South America Breakfast Cereals Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
South America Breakfast Cereal Industry Report
Statistics for the 2024 South America Breakfast Cereal market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South America Breakfast Cereal analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
