Market Trends of South America Cereal Bar Industry
This section covers the major market trends shaping the South America Cereal Bar Market according to our research experts:
Surge In The Consumption Of Healthy Food
With increasing awareness among consumers about healthy diet, cereal bars have become immensely popular, replacing chocolates, cakes, and biscuits, as convenient options to the consumers. Key players operating in the South American cereal bar market are continuously differentiating their products in terms of flavors, ingredients, size, and packaging, in order to gain a competitive advantage. The rising health consciousness among consumers and the growing popularity of organic foods and beverages are driving the demand for functional cereal bars across the region. To cater to this audience, the vendors are introducing several product categories that are organic and functional.
Granula/Muesli Bar Holds The Major Share
