Market Trends of South America Collagen Supplements Industry
This section covers the major market trends shaping the South America Collagen Supplements Market according to our research experts:
The Growing Awareness Regarding Benefits of Health Supplements
Growing consumer demand for health supplement products with the adoption of healthy lifestyles is the main driver of market expansion in South America. An increasing understanding of the nutritional value of collagen supplements among the middle-class population due to the high emphasis on skin and bone health is contributing to the sales growth of collagen supplements. The widespread availability of information across different websites and social media blogs regarding the health benefits of collagen is influencing consumers to use collagen supplements to prevent inflammatory bone disorders such as rheumatoid arthritis, Lyme arthritis, psoriatic arthritis, and osteoarthritis, among others.
Additionally, the rise in the geriatric population is anticipated to push the demand for collagen supplements, as human collagen levels decrease with age and collagen is a crucial component of the skin, hair, and nails as well as of the bones, tendons, muscles, ligaments, and joints that make up the skeleton of the body. This in turn requires the supplementation of collagen for the older population. For instance, the data disclosed in the Economy and Development Report (EDR) reveals that by 2050, 17.5% population of South America will be geriatric (65 years of age or older).
Brazil Hold Prominent Market Share
With their busy lifestyles, Brazilians now have less time to prepare meals at home due to the long working hours and hectic daily routines. Further, the high prevalence of sports and athletic activities is promoting the consumption of collagen supplements for improved bone health as collagen is the major component of connective tissues that make up body parts, including tendons, ligaments, skin, and muscles. Therefore, collagen supplements are increasingly popular among athletes and fitness enthusiasts for strengthening bones and boosting muscle mass. As a result, key manufacturers are reinforcing their production and R&D efforts to develop innovative solutions as per the potential needs of consumers. For instance, in April 2021, Apsen Farmacêutica, a pharmaceutical company announced the development of a new collagen supplement targeted toward mobility. The new product is branded as 'Motilex HA,' and features two of Bioiberica's joint health collagen ingredients to aid reduction in pain and inflammation and maintain joint function. Moreover, health and beauty enthusiasts are opting for collagen drinks and shots to gain aesthetic improvements in their outward appearance, including skin, hair, and nails.
