Market Trends of South America Dairy Alternatives Industry
This section covers the major market trends shaping the South America Dairy Alternatives Market according to our research experts:
Increase in Lactose Intolerance and Milk Allergy
Lactose intolerance is a prevalent and distressing condition that affects approximately 70% of individuals across the South American region. Adulttype hypolactasia (lactase non-persistence or lactase deficiency) is the most common enzyme deficiency among people in Argentina, Brazil, and Ecuador, which leads to lactose intolerance and primary lactose malabsorption. Due to this, consumers are shifting toward dairy-free products. Allergies and intolerances are major reasons behind the shift toward dairy-free products, especially considering the Food Allergy Initiative's statistics, which state that cow milk allergy is the leading food allergy in both infants and adults in South American countries. This factor is driving the demand for dairy alternatives in the South American market.
Brazil is Driving the Regional Market
Brazil accounted for the largest market share for dairy alternatives in the South American region, as the rising middle-class population and millennials are causing a change in traditional buying patterns. The three major trends affecting the Brazilian market are sugar reduction, healthy food, and the rise of protein and fiber content in food. These trends are affecting the sale of plant-based products in the market. More consumers are considering healthy lifestyle choices, generating greater interest in new lactose-free, dairy-free, and plant-based/vegan options.
