Market Share of South America E-Commerce Apparel Industry
The South America E-Commerce Apparel Market is highly fragmented, with the presence of several players offering their products via various e-commerce websites across the region. The top players in the market studied include H & M Hennes & Mauritz AB, PVH Corp., Adidas AG, Nike Inc., and Industria de Diseño Textil, S.A. (INDITEX). Companies are increasing their investments in research and development (R&D) and marketing and are expanding their presence across various e-commerce platforms to maintain their position in the market.
These leading companies have an extensive product portfolio in the apparel market that is being offered through various online stores. For instance, Lojas Riachuelo's website in Brazil offers apparel from different brands, including Levis, Carter's, Tommy Hilfiger, and others. Additionally, economies of scale and high brand loyalty among consumers give these companies an upper edge. Further expansion of product portfolio within all categories is projected to enhance the companies' positions in the market.
South America E-Commerce Apparel Market Leaders
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PVH Corp.
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Adidas AG
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H & M Hennes & Mauritz AB
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Nike Inc
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Industria de Diseño Textil, S.A. (INDITEX)
*Disclaimer: Major Players sorted in no particular order
