Market Trends of South America Energy Bar Industry
This section covers the major market trends shaping the South America Energy Bar Market according to our research experts:
High Potential For Organic Energy Bars
Energy bars fulfill the requirements of proteins, fats, and carbohydrates in the body, and within the market, the demand for organic energy bars is on the rise. Manufacturing organic energy bars include the raw materials which are sourced from those farms where chemical fertilizers and pesticides are not used. Due to increasing awareness regarding the harmful effects of synthetic ingredients used in food processing among consumers across the region, there is a huge demand for organic food products. The wide variety of products offering by market players and the availability of organic energy bars in retail marts and online stores are boosting the growth of the South America organic energy bar market. For instance, brands such as biO2 and Puravida are dedicated to manufacturing and distributing organic energy bars in Brazil.
Brazil Leading The Market in The Region
The energy bar market in Brazil is primarily driven by the increasing number of health-conscious people and the growing market for sports nutrition business. Protein supplements including shakes, powders, and protein bars are mainly consumed by the Brazilians in their quest for the ideal body or to obtain other aesthetic benefits, such as anti-aging. Energy bars with whey protein as the base ingredient is having a major market in Brazil.
However, a major barrier for energy bars in Brazil is the economic factor of the product, which should be more affordable and maintain prices that are more attractive for a normal consumer as consumers also demand larger portion sizes and lower prices.
