Market Trends of South America Fermented Drinks Industry
This section covers the major market trends shaping the South America Fermented Drinks Market according to our research experts:
Increase in Demand for Functional Beverages
Functional beverages are an important part of the different lifestyles of various diverse cultures. The development of new functional beverages that contain prebiotic ingredients that offer digestive benefits to consumers, is one of the trending innovations of the American region. The growing demand for functional beverages is majorly due to specific nutritional benefits that are available in functional beverages that can positively affect the consumers' health, which may be difficult to obtain through a regular diet. Increasing consumer focus on health and wellness, intense research activities carried by key players on diet-related disease-prevention methods, and improving the ingredients technology are the key factors driving the functional beverage market.
Brazil Holds the Largest Market Share
The market studied is driven by increasing demand for health and wellness products, coupled with increasing awareness among consumers for functional beverages. In Brazil, where consumers are ditching more and more unhealthy sugar bombs and turning to healthier options, manufacturers are looking this as a huge investment opportunity and aiming at naïve product innovations in the category, which is expected to drive the market growth of the market studied. Furthermore, fermented food and drinks have been incorporated into the formulation of various food products, such as bakery, snack bars, and baby foods. However, fermented food and drink products in the country are majorly available in dairy products, particularly yogurt.
