Market Trends of South America Freeze Dried Products Industry
Freeze Dried Fruits Are Liked By Majority
Freeze-dried fruits are gaining popularity among consumers due to their convenience, extended shelf life, and easy storage. The market offers a diverse selection of freeze-dried fruits, ranging from bananas and papayas to oranges. These fruits are a staple in various recipes, enhancing everything from household baking to dessert creations with their natural flavors. The surge in demand for healthy, natural food choices is a key driver propelling the growth of the freeze-dried fruit market, meeting the needs of consumers seeking nutritious, shelf-stable options. Furthermore, the trend of using freeze-dried fruits as snacks and meal replacements is rising in the region. These fruits, rich in nutrients and low in calories, retain a significant portion of their vitamins, minerals, and fiber, appealing to health-conscious consumers. Common choices like strawberries, bananas, mangoes, and apples offer a natural sweetness and a diverse flavor profile.
Brazil Is The Largest Consumer Of Freeze-Dried Products
With busy lifestyles and increasing disposable income, the demand for high-quality, convenient, ready-to-eat food is on the rise. Freeze-dried foods have emerged as quick, on-the-go snacks, highlighting their convenience. Compared to other preservation techniques, freeze-drying stands out for its ability to better retain the nutritional value of foods. With a surge in health awareness among Brazilian consumers, the nutritional profile of freeze-dried foods becomes a compelling selling point. Freeze-dried foods provide a convenient and cost-effective avenue for exploring these flavors. Consequently, companies are focusing on expanding production capacities and rolling out innovative product lines to stay competitive. For instance, in June 2022, Olam Group collaborated with GEA Group to bolster its coffee bean processing facility. This facility, located in Espírito Santo, Brazil, specializes in freeze-dried instant coffee products tailored to meet the rising local demand. Notably, Espírito Santo is renowned for its conilon beans, akin to robusta beans.
