Market Size of South America Frozen Desserts Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 7.40 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South America Frozen Desserts Market Analysis
South America Frozen Desserts Market is projected to grow at a CAGR of 7.4% during the forecast period 2020-2025.
- In South America, the frozen desserts market is being driven by rising disposable incomes, the introduction of new flavors, increasing impulse purchasing, and huge demand for frozen desserts products among consumers.
- Moreover, the growing demand for ice-creams with 'natural' and 'functional' claims is exhibiting strong growth in metropolitan countries. Manufacturers are using effective marketing strategies through digital platforms, mobile apps and social media platforms such as twitter in these emerging markets and are introducing new flavors to drive the consumption and create new customer acquisition.
South America Frozen Desserts Industry Segmentation
South America frozen desserts market is segmented by product type, distribution channel, and geography. Based on product type, the market has been segmented into frozen yogurt, ice cream, frozen cakes, others. Furthermore, the ice cream segment has been classified into artisanal ice cream, dairy-based ice cream, water-based ice cream. Based on the distribution channel, the market has been segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retailers, and others. Based on geography, the report provides a detailed regional analysis, which includes Brazil, Argentina, and rest of South America.
| By Product Type | |||||
| Frozen Yogurt | |||||
| |||||
| Frozen Cakes | |||||
| Others |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Speciality Stores | |
| Online Retailer | |
| Others |
| By Geography | |
| Brazil | |
| Argentina | |
| Rest of South America |
South America Frozen Desserts Market Size Summary
The South America frozen desserts market is experiencing significant growth, driven by factors such as increasing disposable incomes, the introduction of innovative flavors, and a surge in impulse purchasing. Consumers in the region are showing a strong preference for frozen dessert products, particularly those with 'natural' and 'functional' claims, especially in metropolitan areas. Manufacturers are leveraging digital marketing strategies, including social media platforms, to enhance customer engagement and drive consumption. This competitive landscape is characterized by a diverse range of players, from large corporations to micro and small enterprises, each striving to differentiate their offerings through unique flavors, ingredients, and packaging designs.
In Argentina, the frozen desserts market is well-established, with a wide variety of products available to meet consumer desires. Companies are responding to this demand by diversifying their product portfolios and introducing hybrid products that combine ice cream with other treats like cakes and cookies. Major private label brands and key players such as Unilever, Nestle, and Grupo Nutresa are actively investing in research and development, marketing, and expanding distribution channels to maintain their market positions. These companies are focused on product innovation, quality improvement, and offering a broad range of frozen desserts to cater to the evolving preferences of consumers across the region.
South America Frozen Desserts Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Frozen Yogurt
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2.1.2 Ice Cream
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2.1.2.1 Artisanal Ice Cream
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2.1.2.2 Dairy-based Ice Cream
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2.1.2.3 Water-based Ice Cream
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2.1.3 Frozen Cakes
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2.1.4 Others
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Speciality Stores
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2.2.4 Online Retailer
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2.2.5 Others
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2.3 By Geography
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2.3.1 Brazil
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2.3.2 Argentina
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2.3.3 Rest of South America
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South America Frozen Desserts Market Size FAQs
What is the current South America Frozen Desserts Market size?
The South America Frozen Desserts Market is projected to register a CAGR of 7.40% during the forecast period (2024-2029)
Who are the key players in South America Frozen Desserts Market?
Nestle S.A, Unilever, Dunkin' Brands Group, Inc, Grupo Nutresa and Arcor are the major companies operating in the South America Frozen Desserts Market.
