Market Trends of South America Frozen Snacks Industry
This section covers the major market trends shaping the South America Frozen Snacks Market according to our research experts:
Growing Popularity of Frozen Pizza
Factors such as inclination towards pizza as a snack, a rise in the standard of living, and a rapid increase in a number of large retail chains drive the growth of the frozen pizza market in the region. Moreover, with the increasing customer appetite and acceptance, the frozen pizza market has recorded a healthy growth rate, complemented by an increase in selling points and deeper penetration by organized foodservice players serving pizza as a grab-and-go snack, as well as an increase in the available freezers in retail channels creating the space for frozen pizza products across the region.
Furthermore, the market players are innovating their frozen pizza offerings with the twist in the ingredients and flavors to cater to evolving consumed demands country-to-country. For instance, Nestlé announced plans to remove artificial flavors and reduce the level of sodium across 250 frozen pizza and other frozen savory snacks to be distributed across the globe.
Brazil Forms the largest Market in the Region
Being the leading developing nation in the region, Brazil witnessed high potential and a rising buyer's propensity to afford frozen food products to become a highly dominating market for the frozen snacks in the region. The market is dominated by leading meat manufacturers such as BRF S.A., and JBS S.A. engaged in selling frozen meat snacks across the retail markets in the country.
Moreover, the consumer's expectations of food quality in the country are rising. Thus, there is an increase in the frozen food products packaging market with the consumer appreciation of the product quality. With the growth in the economy and changing lifestyles, there is an increased demand for frozen snack food packaging in Brazil, and the market is expected to grow lucratively during the forecast period.
