South America Lingerie Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The South America Lingerie Market is segmented by Product Type (Brassiere, Briefs, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (Brazil, Argentina, Columbia, and the Rest of South America). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

South America Lingerie Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

South America Lingerie Industry Overview

The South American lingerie market is highly competitive, with the presence of various global as well as regional players capturing the market by offering various trendy as well as fashionable lingerie. The key players in the market are Adore Me, Groupe Chantelle, Victoria's Secret & Co., CLO intimo, and Leonisa, among others. Major players have been concentrating on capturing the chances presented by market innovation to increase the scope of their product lines and meet the needs of diverse product categories. Further, These players are focusing on various marketing strategies to penetrate the South American market which include, partnering with well-known brands or companies, strengthening their hold over online and offline marketing, and expanding their presence in various countries by mergers and acquisitions with other giant companies. For instance, in April 2022, Victoria's Secret & Co. added 120 new products to Amazon's store, including Victoria's Secret Beauty and PINK Beauty, all of which are eligible for fast, free delivery with Prime so that customers can easily browse Victoria's Secret website for a wide range of items.

South America Lingerie Market Leaders

  1. Adore Me

  2. Groupe Chantelle

  3. Victoria's Secret & Co.

  4. CLO intimo

  5. Leonisa

  6. *Disclaimer: Major Players sorted in no particular order
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