Market Trends of South America Low-Calorie Sweeteners Industry
This section covers the major market trends shaping the South America Low-Calorie Sweeteners Market according to our research experts:
Increasing Government Regulations Driving the Application of Low-Calorie Sweeteners Market
The beverage sector is the most promising area of application of low-calorie sweeteners in South America, particularly in Brazil. In the past few years, Brazil witnessed a trade surplus in the beverage sector. According to a decree passed by the President of the Republic of Brazil in 2016, the Beverage manufacturers can now use a combination of stevia and sugar. This factor helped the manufacturers to provide low-calorie beverage products to the consumers, who need help to manage their calorie and sugar intake.
Until then, beverage manufacturers in Brazil were not allowed to use a combination of sugar plus low or no-calorie sweeteners to make reduced-calorie beverages. This limited their ability to provide reduced-calorie beverage products to consumers, who wanted to help manage their calorie and sugar intake.
Also, the Colombian government and Colombian food industry in March 2020, had agreed on visual warning nutrition labels that will become mandatory on unhealthy food and drink products sold in the country. Therefore, this factor is expected to increase the consumption of the low-calorie sweeteners, as consumers will be able to differentiate clearly between healthy and unhealthy food products.
Increasing Application of Low-Calorie Sweeteners such as Stevia in Argentina
Argentina has a significantly increased rate of overweight and obesity during the past few years. The dietary guidance recommends a reduction of energy intake, particularly from sugars.
According to a survey supported by the Global Stevia Institute in Argentina, the respondents preferred natural sweeteners, with stevia among the top choices. Households with teenagers expressed a stronger intent for the purchase of foods and beverages with stevia to help reduce dietary sugar intake. This factor is expected to drive the low-calorie sweeteners in Argentina.
Considering the growing demand for stevia the government of Argentina is also taking initiatives in utilizing the stevia sources in the country. The Government of Argentina is planning for elaboration in The Elaborated Missionary Bioproducts (Biomiel) plant located in the Posadas Industrial Park to produce stevia of very high quality, destined for the national markets, as well as for export.
