Market Trends of South America Meal Replacement Products Industry
This section covers the major market trends shaping the South America Meal Replacement Products Market according to our research experts:
Nutritional Bars Continue to Dominate the Market Share
The South America meal replacement market is driven by the increasing popularity of high-quality premium snacking options, especially among the affluent class. However, nutritional bars that are considered as a high-nutrient profile meal replacements still continue to move into the mainstream packaged food and meal replacement product in the country and show its domination. Growth of nutritional bars is projected to be supported not only by demand from the more traditional customer base of athletes, serious gym-goers, and body-builders but also by expanding usage amongst average consumers. As the consumer demand for convenient and healthy meal replacement options is growing and it is considered to be a primary attribute for sales of edible bars in South America.
Brazil is the Largest Market in the Region
In Brazil, consumers more than ever are paying attention to the type of products and supplements they are consuming for health and wellbeing. The health and wellness trend can be expected to remain the most important influence on developments in meal replacement products in Brazil. Owing to this factor, it is pushing the sales of nutritional bars in the country, as Brazilians want to have snacks that are not only low in added sugar but also offer clear health benefits. Therefore, in protein bars, the trend toward high-protein diets and sports nutrition may continue to underpin remarkable sales growth of meal replacement products during the forecast period. Moreover, the trend toward gluten-free and low-sodium claims is also fetching increasing popularity in the Brazilian meal replacement bar market.
