South America Nutraceutical Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 8.10 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South America Nutraceutical Market Analysis
The South American nutraceuticals market is projected to register a CAGR of 8.1%, during the forecast period, 2020 - 2025.
- The rising demand for nutraceuticals with medical benefits is one of the major factors driving the nutraceuticals market growth. They contain antioxidants, probiotics, and polyunsaturated fatty acids, which help in managing health issues, like obesity, CVD, cancer, cholesterol, arthritis, and diabetes. In addition, the growing preference for personalized nutrition is another key nutraceuticals market trends, which may further stimulate market growth. The trend of personalized nutrition is growing, particularly among individuals with gut-related medical conditions, where generic treatment is not effective.
- However, the biggest issue faced by nutraceutical companies operating in the South American countries is complying with the stringent health country's regulations. Unlike the many countries throughout the world, these countries have very stringent regulations governing the sale of dietary supplements.
South America Nutraceutical Market Trends
This section covers the major market trends shaping the South America Nutraceutical Market according to our research experts:
Rising Demand for Functional Snacks in the Region
There is a rising demand for functional food items, especially the functional snacks segment, that are aligned to a specific health positioning. They offer added value to consumers, as compared to regular food products. Portable snacks and nutrition bars made with simple, clean-label ingredients that deliver functionality are popular among South American consumers. Consumers demand affordability, healthy choices, and good taste when it comes to snacks. Protein from vegetable sources, such as soy, lentil, pea, and beans, is taking the center stage in snack and bar manufacturing. Also, the demand for ancient grains is trending, as consumers perceive them to be more nutritious and flavorful, with unique texture. Taste, convenience, variety, price, energy, and performance remain the most significant purchasing criteria for functional snacks.
Increasing Demand among Baby Boomers, Millennials, and Women
The three important consumer demographic segments that are driving the nutraceutical market are - millennials, baby boomers, and women. Millennials are concerned about optimizing their present health and preventing deteriorating health in the future. They consume food products, typically fortified with calcium, fiber, vitamins, and minerals, and are also responsible to drive the trend for a more regular and healthier snacking. Baby Boomers require products that help prevent or mitigate conditions related to aging. They prefer nutraceutical products usually rich in fiber, antioxidants, heart-healthy ingredients, vitamins and minerals, omega-3 fatty acids, vitamin D, calcium, and whole grains. Women drive the supplement and functional food in their diet segments, due to recommendations from health practitioners. Sales of women's nutraceutical products account for a significant share of the demographic sector. Also, advertising for female-targeted vitamins and supplement products is usually focused on fitness and lifestyle.
South America Nutraceutical Industry Overview
The South American nutraceuticals market is competitive in nature, having a large number of domestic and multinational players competing for market shares. Emphasis is given on the mergers, expansions, acquisitions, and partnerships of the companies, along with new product development as a strategic approach adopted by the leading companies to boost their brand presence among consumers. Key players dominating the South American region include Red Bull GmbH, PepsiCo Inc., General Mills Inc., Nestle SA, The Kellogg Company, and Herbalife International of America Inc.
South America Nutraceutical Market Leaders
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Red Bull GmbH
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PepsiCo Inc.
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Nestle SA
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General Mills Inc.
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Herbalife International of America Inc.
*Disclaimer: Major Players sorted in no particular order
South America Nutraceutical Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
-
5.1 Type
- 5.1.1 Functional Food
- 5.1.1.1 Cereals
- 5.1.1.2 Bakery and Confectionery
- 5.1.1.3 Dairy
- 5.1.1.4 Snacks
- 5.1.1.5 Other Functional Foods
- 5.1.2 Functional Beverages
- 5.1.2.1 Energy Drinks
- 5.1.2.2 Sports Drinks
- 5.1.2.3 Fortified Juice
- 5.1.2.4 Dairy and Dairy Alternative Beverages
- 5.1.2.5 Other Functional Beverages
- 5.1.3 Dietary Supplements
- 5.1.3.1 Vitamins
- 5.1.3.2 Minerals
- 5.1.3.3 Botanicals
- 5.1.3.4 Enzymes
- 5.1.3.5 Fatty Acids
- 5.1.3.6 Proteins
- 5.1.3.7 Other Dietary Supplements
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5.2 Distribution Channel
- 5.2.1 Specialty Stores
- 5.2.2 Supermarkets/Hypermarkets
- 5.2.3 Convenience Stores
- 5.2.4 Drug Stores/Pharmacies
- 5.2.5 Online Retail Stores
- 5.2.6 Other Distribution Channels
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5.3 Geography
- 5.3.1 Brazil
- 5.3.2 Argentina
- 5.3.3 Rest of South America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Red Bull GmbH
- 6.3.2 PepsiCo Inc.
- 6.3.3 Nestle SA
- 6.3.4 General Mills Inc.
- 6.3.5 Herbalife International of America Inc.
- 6.3.6 Pfizer Inc.
- 6.3.7 The Kellogg Company
- 6.3.8 Amway Corp.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
South America Nutraceutical Industry Segmentation
The South American nutraceutical market is segmented by type into functional food, functional beverages, and dietary supplements, where functional food segment is further sub-segmented into cereals, bakery and confectionary, dairy, snacks, and other functional foods; functional beverages into energy drinks, sports drinks, fortified juice, dairy and dairy alternative beverages, and other functional beverages; and dietary supplements into vitamins, minerals, botanicals, enzymes, fatty acids, proteins, and other dietary supplements. By distribution channel, the market is segmented into specialty stores, supermarkets/hypermarkets, convenience stores, and online retail stores. Also, the study provides an analysis of the nutraceuticals market in the emerging and established markets across the South American countries, including Brazil, Argentina, and Rest of South America.
| Type | Functional Food | Cereals |
| Bakery and Confectionery | ||
| Dairy | ||
| Snacks | ||
| Other Functional Foods | ||
| Type | Functional Beverages | Energy Drinks |
| Sports Drinks | ||
| Fortified Juice | ||
| Dairy and Dairy Alternative Beverages | ||
| Other Functional Beverages | ||
| Type | Dietary Supplements | Vitamins |
| Minerals | ||
| Botanicals | ||
| Enzymes | ||
| Fatty Acids | ||
| Proteins | ||
| Other Dietary Supplements | ||
| Distribution Channel | Specialty Stores | |
| Supermarkets/Hypermarkets | ||
| Convenience Stores | ||
| Drug Stores/Pharmacies | ||
| Online Retail Stores | ||
| Other Distribution Channels | ||
| Geography | Brazil | |
| Argentina | ||
| Rest of South America |
South America Nutraceutical Market Research FAQs
What is the current South America Nutraceuticals Market size?
The South America Nutraceuticals Market is projected to register a CAGR of 8.10% during the forecast period (2024-2029)
Who are the key players in South America Nutraceuticals Market?
Red Bull GmbH, PepsiCo Inc., Nestle SA, General Mills Inc. and Herbalife International of America Inc. are the major companies operating in the South America Nutraceuticals Market.
What years does this South America Nutraceuticals Market cover?
The report covers the South America Nutraceuticals Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South America Nutraceuticals Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
South America Nutraceuticals Industry Report
Statistics for the 2024 South America Nutraceuticals market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South America Nutraceuticals analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
