Market Trends of South America Omega-3 Products Industry
This section covers the major market trends shaping the South America Omega-3 Products Market according to our research experts:
Growing Demand for Omega-3 Products in Brazil
Across Brazil, people are mostly aware of the benefits of omega-3, pertaining to cardiovascular and brain health. Many international companies are introducing new algal-based EPA products or collaborating with Brazilian companies to launch algal-based EPA-fortified products and supplements in the Brazilian market.
The main source of omega-3 for the Brazilian population is fish, followed by fortified foods. The growing middle-class population allows for more disposable income, along with the spread of technology and growing education, which led to more knowledge about personal health. This increasing health concern in Brazil is driving the demand for omega-3 products, mostly in supplements and pharmaceutical drugs.
Consistent Demand for Healthy Foods, Specifically from the Emerging Nations
South American countries, such as Chile, are one of the topmost importers of the US "consumer-oriented products". The demand for healthy food products continues to grow, with increasing health awareness and disposable incomes. The US products are perceived to be of high quality, and safe, unique, and reliable. Hence, consumers are increasingly searching for gourmet and differentiated products, providing excellent opportunities for US exporters.
Across Chile, the emergence of millennial consumers having higher disposable incomes is a positive influencer for the omega 3 products to grow. These sets of consumers tend to buy less in terms of volume but are looking for high value-added products, such as fortified and functional food and beverages.
