South America Oral Care Market Size (2024 - 2029)

The South America Oral Care Market is anticipated to experience growth, driven by the increasing demand for dental care products, particularly toothpaste, which holds the largest market share due to the variety of available options and a shift towards natural and organic ingredients. Brazil dominates the region's market, supported by its population's rigorous oral hygiene practices and higher toothpaste consumption. Government initiatives and awareness campaigns are enhancing consumer knowledge about oral health, contributing to market expansion. The rising prevalence of dental issues, influenced by an aging demographic and lifestyle factors, further fuels the demand for effective oral care solutions.

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Market Size of South America Oral Care Industry

South America Oral Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.60 %
Market Concentration High

Major Players

South America Oral Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

South America Oral Care Market Analysis

The South America Oral Care Market size is expected to grow from USD 4.21 billion in 2023 to USD 5.80 billion by 2028, at a CAGR of 6.60% during the forecast period (2023-2028).

Toothpaste remains the largest shareholder in the South American oral care market, owing to the number of variants available and the growing preferences for natural, organic, vegan, and herbal toothpaste. Brazil leads the market in the region, attributed to high-level hygiene practices followed by Brazilians. It was found that 66% of the Brazilian population brushes their teeth three times a day, whereas the global average is only 9%. Moreover, the volume of toothpaste used by the Brazilian people is five times higher than the number of brushes in the country.

Various government initiatives are also playing a big role in raising awareness among consumers about oral health and hygiene. For instance, every year, on the 20th of March, World Oral Health Day is celebrated. The theme for the year 2021-23 is 'Be Proud of Your Mouth.' In this campaign, the FDI World Dental Federation focused on raising awareness among consumers about the importance of oral health in all stages of life. The market for oral care is significantly impacted by the rise in dental disease prevalence brought on by an aging population. Tooth decay has increased as a result of poor oral hygiene practices and unhealthy eating habits. This has increased the need for dental caries prevention-focused oral care solutions. When the value of consulting a dentist while selecting oral care products rises, so does consumer demand.

South America Oral Care Industry Segmentation

The South American oral care market offers a range of products, including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste through supermarkets/hypermarkets, convenience/grocery stores, pharmacies, and drug stores, online retail stores, other distribution channels. The study also covers the market analysis of major countries such as Argentina, Brazil, and Rest of South America. The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Breath Fresheners
Dental Floss
Denture Care
Mouthwashes and Rinses
Toothbrushes and Replacements
Toothpaste
Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Pharmacies And Drug Stores
Online Retail Stores
Other Distribution Channels
Geography
Brazil
Argentina
Rest of South America
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South America Oral Care Market Size Summary

The South American oral care market is experiencing significant growth, driven by increasing consumer awareness and demand for innovative and natural oral care products. Toothpaste holds the largest market share, with a growing preference for variants that are natural, organic, vegan, and herbal. Brazil leads the region, supported by high hygiene standards and government initiatives like World Oral Health Day, which promote oral health awareness. The market is also influenced by the rising prevalence of dental diseases due to poor oral hygiene and unhealthy eating habits, prompting a demand for preventive solutions. Key players are focusing on research and development to introduce technologically advanced products, such as electric toothbrushes, and are investing in eco-friendly packaging to cater to the environmentally conscious consumer base.

The market is highly consolidated, with global companies like Procter & Gamble, Colgate-Palmolive Company, and Unilever playing a dominant role. These companies are expanding their presence through strategic partnerships and innovative product launches. For instance, the collaboration between Colgate-Palmolive and Philips aims to enhance the market reach of electric toothbrushes in Latin America. Additionally, initiatives like Brazil's National Oral Health Policy provide free dental care, further driving market growth. The shift towards sustainable manufacturing practices and the introduction of multipurpose products, such as Etekcity's sonic electric toothbrush, highlight the industry's focus on innovation and consumer-centric solutions.

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South America Oral Care Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Breath Fresheners

      2. 2.1.2 Dental Floss

      3. 2.1.3 Denture Care

      4. 2.1.4 Mouthwashes and Rinses

      5. 2.1.5 Toothbrushes and Replacements

      6. 2.1.6 Toothpaste

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience/Grocery Stores

      3. 2.2.3 Pharmacies And Drug Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 Brazil

      2. 2.3.2 Argentina

      3. 2.3.3 Rest of South America

South America Oral Care Market Size FAQs

The South America Oral Care Market is projected to register a CAGR of 6.60% during the forecast period (2024-2029)

Procter & Gamble, Colgate-Palmolive Company, Unilever, GlaxoSmithKline plc and Henkel AG & Co. KGaA are the major companies operating in the South America Oral Care Market.

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South America Oral Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)