Market Trends of South America Organic Baby Food Industry
This section covers the major market trends shaping the South America Organic Baby Food Market according to our research experts:
Strong demand for Prepared Baby Food
With an increasing working population consumer preference shifting towards the prepared baby food. Prepared baby food is highly nutritious and possesses components that are essential for the healthy and fast development of the baby. They are offered as spoon blends and purees, and often contain added portions of growth-promoting ingredients.
Major retailers of the market have picked up on the trend of high-pressure processing for organic baby food and initiated to slowly swap supplementary mainstream brands with innovative labels, like Plum Organics and Happy Family, EArth's Best Organic committing entire refrigerators to HPP baby food alternatives, including super smoothies. Moreover, the changing consumer preference concerned with the ease in handling and consumption of baby food is a factor with much potential. Therefore, the HPP baby foods are being offered in on-the-go pouches and flexible tubs, are likely to increase the sales and drive the overall organic baby food market in the near future.
Brazil Holds the Largest Share
The changing demographics and societal structures are giving rise to the women workforce in the country. These factors have played a vital role in the success of the organic baby food market. Additionally, the market is expanding rapidly due to the growing awareness and knowledge of the significant role of nutrition in an infant's growth. Furthermore, health-conscious parents in the country are seeking healthier options for their babies. They prefer organic baby foods and choices that address focused health benefits such as cognitive or bone health.
However, the organic baby food market is in a whirlwind in terms of growth in Brazil, where the birth level is expected to decline in the country. For example, according to The United Nations population estimates, the current birth rate for Brazil in 2022 is 13.059 births per 1000 people, a 1.91% decline from 2021. The birth rate for Brazil in 2021 was 13.313 births per 1000 people, a 1.86% decline from 2020.
