South America Pasta & Noodles Industry Overview
The pasta and noodles market is highly competitive in nature, with many regional and international competitors operating in the market. The major players are General Mills Inc., The Kraft Heinz Company, Barilla Holding SpA, BRF SA, and M. Dias Branco SA. Companies compete based on different factors, including product offerings, quality, taste, flavors, price, functionality, size, packaging, and marketing activities, in order to gain a competitive advantage in the market.
Key players are now focusing on social media platforms and online distribution channels for the online marketing and branding of their products to attract more customers. Major players focus extensively on providing consumers with innovative and exotic flavors as well as attractive packaging. The sustainable competitive advantage through innovation is resulting in the growth of the market share of major players worldwide. For instance, in August 2020, Productos Fernandez in Chile launched a pasta line.
South America Pasta & Noodles Market Leaders
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General Mills, Inc.
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The Kraft Heinz Company
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Barilla Holding SpA
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BRF S.A.
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M. Dias Branco S.A.
- *Disclaimer: Major Players sorted in no particular order
