South America Pasta and Noodles Market Size (2024 - 2029)

The South American pasta and noodles market is experiencing growth, driven by changing consumer preferences and lifestyle shifts. The market's expansion is influenced by the increased demand for convenient, ready-to-eat products, particularly during the COVID-19 pandemic, which highlighted the appeal of pasta's long shelf life. The urbanized population's hectic schedules and higher discretionary spending further propel the market, as they seek accessible and affordable food options. Packet noodles, known for their reasonable pricing and ease of preparation, are particularly popular, contributing significantly to the market's growth.

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Market Size of South America Pasta and Noodles Industry

South America Pasta and Noodles Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.00 %
Market Concentration Low

Major Players

South America Pasta and Noodles Market Major Players

*Disclaimer: Major Players sorted in no particular order

South America Pasta & Noodles Market Analysis

The South American pasta and noodles market is projected to register a CAGR of 3% during the forecast period.

The COVID-19 pandemic significantly affected the market. This was because consumers were locked in their homes, due to which the consumption of ready-to-eat products drastically increased. Pasta's extended shelf life made it a popular choice for consumers looking to stockpile when stay-at-home orders lingered longer than a few weeks. According to the annual report of Barilla America Inc., America's largest producer of spaghetti/macaroni/pasta, sales accounted for USD 644 million in 2020, up 3.2% from 2019.

With the rising work culture, consumers are moving toward foods that can be consumed with convenience and require lesser time to prepare. For instance, in Argentina, the total labor force accounted for 20.9 million in 2021, while in 2020, it was 19.2 million. The urbanized population, due to their hectic schedules and higher discretionary spending, drives the market for pasta and noodles. The availability, accessibility, affordability, and flexibility associated with the consumption of pasta and noodles further drive the market's growth.

Packet noodles are the most common type of noodles that are consumed worldwide. It comes with reasonable pricing and is easy to prepare. Further, packet noodles are convenient to carry and are cheaper when purchased in high volumes. This makes its purchase profitable for users like cafes, canteens, families, and others. Also, these noodles are preferred during gatherings, birthdays, and other occasions. Thus, the demand for noodles is rising and driving the market.

South America Pasta & Noodles Industry Segmentation

Noodles and pasta are types of food made from unleavened dough, which is rolled flat and cut, stretched, or extruded into long strips or strings. The South American pasta and noodles market is segmented by product type, distribution channel, and country. The three major forms of pasta and noodles covered under the scope include ambient/canned, dried, and chilled/frozen. The major distribution channels through which products are made available to customers include supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. By country, the market studied is segmented into Brazil, Argentina, and the Rest of South America. For each segment, the market sizing and forecasts have been done on the basis of value (USD million).

By Form
Ambient/Canned
Dried
Chilled/Frozen
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Country
Brazil
Argentina
Rest of South America
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South America Pasta and Noodles Market Size Summary

The South American pasta and noodles market is experiencing a steady growth trajectory, driven by changing consumer preferences and lifestyle trends. The COVID-19 pandemic played a significant role in shaping market dynamics, as the demand for shelf-stable products like pasta surged due to increased home consumption. The convenience and quick preparation time of pasta and noodles align well with the busy lifestyles of urban consumers, particularly in countries like Argentina, where a growing labor force is seeking time-efficient meal options. The market is further bolstered by the rising popularity of packet noodles, which offer affordability and ease of preparation, making them a staple choice for various consumer segments, including families and food service establishments. The demand for gluten-free and clean-label products is also on the rise, as health-conscious consumers increasingly opt for "free-from" options to maintain a balanced lifestyle. This trend has prompted companies to innovate and invest in new product developments, such as gluten-free pasta made with alternative ingredients like algae, catering to the evolving preferences of South American consumers.

The distribution landscape of the South American pasta and noodles market is diverse, with hypermarkets and supermarkets leading the way in terms of product visibility and consumer reach. The expansion of these retail formats, along with the growth of online retail channels, has significantly contributed to market growth. The competitive nature of the market is underscored by the presence of both regional and international players, such as General Mills Inc., The Kraft Heinz Company, and Barilla Holding SpA, who compete on various fronts including product quality, flavor innovation, and marketing strategies. Companies are increasingly leveraging social media and online platforms to enhance their brand presence and engage with consumers. Strategic acquisitions and product launches, such as M. Dias Branco's acquisition of Nutrition & Santé's Brazilian division, highlight the ongoing efforts by key players to expand their market share and offer a wider range of products. The market's growth is supported by these strategic initiatives, as well as the increasing consumer demand for convenient, nutritious, and innovative food options.

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South America Pasta and Noodles Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Form

      1. 2.1.1 Ambient/Canned

      2. 2.1.2 Dried

      3. 2.1.3 Chilled/Frozen

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Online Retail Stores

      4. 2.2.4 Other Distribution Channels

    3. 2.3 By Country

      1. 2.3.1 Brazil

      2. 2.3.2 Argentina

      3. 2.3.3 Rest of South America

South America Pasta and Noodles Market Size FAQs

The South America Pasta and Noodles Market is projected to register a CAGR of 3% during the forecast period (2024-2029)

General Mills, Inc., The Kraft Heinz Company, Barilla Holding SpA, BRF S.A. and M. Dias Branco S.A. are the major companies operating in the South America Pasta and Noodles Market.

South America Pasta and Noodles Report Snapshots

South America Pasta and Noodles Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)