South America Pet Treats Market Size

The South America pet treats market is experiencing significant growth, driven by an increasing pet population and the rising humanization of pets. This market's expansion is particularly notable in the dog and cat segments, with dental and crunchy treats holding substantial market shares. While Brazil leads in market size due to its large pet population, Argentina is emerging as the fastest-growing country, fueled by the expansion of product offerings by established companies. The market's growth trajectory is further supported by the growing popularity of premium pet treats, such as freeze-dried and jerky options, which are gaining traction among consumers in the region.

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Market Size of south america pet treats Industry

South America Pet Treats Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 1.89 Billion
svg icon Market Size (2029) USD 3.69 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 14.32 %
svg icon Largest Share by Country Brazil

Major Players

South America Pet Treats Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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South America Pet Treats Market Analysis

The South America Pet Treats Market size is estimated at USD 1.89 billion in 2024, and is expected to reach USD 3.69 billion by 2029, growing at a CAGR of 14.32% during the forecast period (2024-2029).

1.89 Billion

Market Size in 2024 (USD)

3.69 Billion

Market Size in 2029 (USD)

11.83 %

CAGR (2017-2023)

14.32 %

CAGR (2024-2029)

Largest Market by Sub product

24.10 %

value share, Dental Treats, 2022

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The rising incidences of dental issues in pets have surged the demand for dental treats in the region, as these treats promote oral hygiene and healthy teeth in pets.

Largest Market by Country

75.02 %

value share, Brazil, 2022

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Due to the growing pet population, the country has witnessed an increased purchasing of pet treats, particularly dental and crunchy varieties, compared to other countries.

Fastest-growing Market by Sub product

15.51 %

Projected CAGR, Freeze-dried and Jerky Treats, 2023-2029

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The growing demand for natural and minimal processed treats free from preservatives and the willingness of pet owners to spend on high-quality treats are driving the market.

Fastest-growing Market by Country

18.69 %

Projected CAGR, Argentina, 2023-2029

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The rising pet ownership rates, improving economic conditions, and increased disposable incomes among pet owners in the country are driving the market's growth.

Leading Market Player

17.14 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader due to its effective marketing strategies, including partnerships and many product innovations under multiple brands.

Rising cat population in the region due to their lower maintenance needs is propelling the pet treats market in South America

  • Pet treats are commonly used to reward pets for their good behavior, provide mental stimulation, aid in training, promote dental health, and strengthen the bond between pets and their owners. As a result, pet treats accounted for 13.6% of the South American pet food market in 2022.
  • Dogs are major consumers of pet treats, as they amounted to a market value of USD 1.04 billion in 2022 because dogs have a strong sense of smell and taste, making treats an enjoyable addition to their diets. Dogs have an instinct to chew; thus, treats may help satisfy this urge while promoting dental health. As a result, dental and crunchy treats dominate the dog treats segment, holding market shares of 26.8% and 23.9%, respectively, in 2022. The market value of the dog treats segment expanded by 79.1% between 2017 and 2021, primarily driven by a 12.6% increase in the pet dog population in the same years.
  • Among animal types, the cat segment is projected to be the fastest-growing segment in South America, with a CAGR of 16.3% during the forecast period. This growth is primarily driven by the increasing cat population, which grew by 18.7% from 2017 to 2022, and the growing popularity of cats as pets due to their low maintenance and cost-effectiveness.
  • In South America, the population of other animals, such as birds, small mammals, and rodents, surpasses the population of dogs and cats. As a result, the pet treats market for these other animals reached a valuation of USD 284.1 million in 2022. This is due to their lower maintenance needs and other animals being adopted at a higher rate, thus driving the growth of the market.
  • The growing population of pets in the region is expected to drive the pet treats market during the forecast period.
South America Pet Treats Market

Growing demand for grain-free, organic, and single meat source treats driving the South American market

  • South America is one of the largest pet treat markets in the world due to its higher pet population. The pet treats market accounted for 13.7% of the South American pet food market in 2022, which increased by 61.7% between 2017 and 2021. The increase in the market was associated with the rise in the usage of pet treats during the COVID-19 pandemic, as pet parents needed to engage their pets while staying at home. For instance, in 2020, the market value increased by 30% compared to 2019.
  • Among pet treats, dental treats and crunchy treats occupied higher shares of 24.1% and 23.8%, respectively, of the South American pet treats market in 2022. As dental treats are regularly used for pets' dental health, they occupy a higher share in the region. However, freeze-dried and jerky treats are expected to grow faster, with a CAGR of 15.5% during the forecast period, as they are made with limited ingredients and have higher demand in premium markets in the region.
  • In South America, Brazil was the largest country with respect to the pet treats market because of its higher pet population and the higher pet humanization among pet parents. However, Argentina is the fastest-growing country in the region because of the growing usage of pet food products and already established companies expanding their product portfolios. For instance, Molino Chacabuco announced the expansion of its brand, Raza, adding snacks and treats to its portfolio.
  • Therefore, the increase in the usage of pet treats with rising pet humanization is expected to drive the pet treats market in South America at a CAGR of 13.9% during the forecast period.

South America Pet Treats Industry Segmentation

Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Argentina, Brazil are covered as segments by Country.

  • Pet treats are commonly used to reward pets for their good behavior, provide mental stimulation, aid in training, promote dental health, and strengthen the bond between pets and their owners. As a result, pet treats accounted for 13.6% of the South American pet food market in 2022.
  • Dogs are major consumers of pet treats, as they amounted to a market value of USD 1.04 billion in 2022 because dogs have a strong sense of smell and taste, making treats an enjoyable addition to their diets. Dogs have an instinct to chew; thus, treats may help satisfy this urge while promoting dental health. As a result, dental and crunchy treats dominate the dog treats segment, holding market shares of 26.8% and 23.9%, respectively, in 2022. The market value of the dog treats segment expanded by 79.1% between 2017 and 2021, primarily driven by a 12.6% increase in the pet dog population in the same years.
  • Among animal types, the cat segment is projected to be the fastest-growing segment in South America, with a CAGR of 16.3% during the forecast period. This growth is primarily driven by the increasing cat population, which grew by 18.7% from 2017 to 2022, and the growing popularity of cats as pets due to their low maintenance and cost-effectiveness.
  • In South America, the population of other animals, such as birds, small mammals, and rodents, surpasses the population of dogs and cats. As a result, the pet treats market for these other animals reached a valuation of USD 284.1 million in 2022. This is due to their lower maintenance needs and other animals being adopted at a higher rate, thus driving the growth of the market.
  • The growing population of pets in the region is expected to drive the pet treats market during the forecast period.
Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country
Argentina
Brazil
Rest of South America
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South America Pet Treats Market Size Summary

The South America Pet Treats Market is experiencing significant growth, driven by the increasing pet population and the rising trend of pet humanization. Pet treats, which play a crucial role in rewarding pets, providing mental stimulation, and promoting dental health, have become an integral part of the pet food market in the region. Dogs are the primary consumers of pet treats, with dental and crunchy treats dominating the market due to their appeal and health benefits. However, the cat segment is projected to be the fastest-growing, fueled by the rising cat population and their growing popularity as low-maintenance pets. The market for treats for other animals, such as birds and small mammals, is also expanding, reflecting the diverse pet ownership in South America.

Brazil leads the South American pet treats market, attributed to its large pet population and the trend of pet humanization among pet owners. Argentina is emerging as the fastest-growing market, with established companies expanding their product offerings. The market is characterized by a preference for premium products, with an increasing demand for freeze-dried and jerky treats. The COVID-19 pandemic has further accelerated the market growth, as pet owners sought to engage their pets while at home. The market is fragmented, with major players like Colgate-Palmolive Company, Empresas Carozzi SA, Mars Incorporated, Nestle (Purina), and PremieRpet leading the charge. The shift towards online purchasing channels during the pandemic is also shaping the distribution landscape, alongside traditional retail channels.

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South America Pet Treats Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Sub Product

      1. 1.1.1 Crunchy Treats

      2. 1.1.2 Dental Treats

      3. 1.1.3 Freeze-dried and Jerky Treats

      4. 1.1.4 Soft & Chewy Treats

      5. 1.1.5 Other Treats

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

    4. 1.4 Country

      1. 1.4.1 Argentina

      2. 1.4.2 Brazil

      3. 1.4.3 Rest of South America

South America Pet Treats Market Size FAQs

The South America Pet Treats Market size is expected to reach USD 1.89 billion in 2024 and grow at a CAGR of 14.32% to reach USD 3.69 billion by 2029.

In 2024, the South America Pet Treats Market size is expected to reach USD 1.89 billion.

South America Pet Treats Market Report Snapshots

South America Pet Treats Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029