South America Probiotics Market Size (2024 - 2029)

The South America probiotics market is experiencing growth driven by increasing consumer demand for health-oriented products, particularly among younger generations. This market expansion is largely attributed to the popularity of functional foods and beverages that offer benefits such as improved gut functionality and enhanced immunity. Within this market, functional dairy products, including fortified flavored milk drinks, yogurt, and probiotic yogurt, dominate in terms of market size. Additionally, baby foods, fortified confectionery, and breakfast cereals contribute significantly to the market share, particularly in Brazil's functional food sector.

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Market Size of South America Probiotics Industry

South America Probiotics Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 7.10 %
Market Concentration Low

Major Players

South America Probiotics Market Major Players

*Disclaimer: Major Players sorted in no particular order

South America Probiotics Market Analysis

South America Probiotics Market is expected to register a CAGR of 7.1%, during the forecast period of 2020-2025.

  • The probiotic market is driven by the robust demand for health-based products, among consumers, especially by the younger generations. Probiotics are a part of functional foods and beverages and are known for improving gut functionality, along with other benefits, including immunity boost and so on.
  • Functional dairy products hold the highest market value in the South American market. Major products in this category include fortified flavored milk drinks, fortified yogurt, and probiotic yogurt. Baby foods, fortified confectionery, and breakfast cereals also have a major share in the Brazilian functional food market.

South America Probiotics Industry Segmentation

South America Probiotics Market is segmented By Type and By Application. On the basis of type, the market is segmented into Functional Food and Beverage, Dietary Supplement and Animal Feed. On the basis of distribution channel, the market is segmented into Supermarkets/ Hypermarket, Pharmacies/Health Stores, Convenience Stores, and Others.

Product Type
Food and Beverage
Dairy Products
Fermented Food Products
Non-Alcoholic Beverages
Other Products
Dietary Supplements
Animal Feed
Distribution Channel
Supermarkets/ Hypermarkets
Pharmacies/Health Stores
Convenience Stores
Others
Geography
Brazil
Argentina
Rest of South America
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South America Probiotics Market Size Summary

The South America probiotics market is experiencing significant growth, driven by a strong consumer demand for health-oriented products, particularly among younger demographics. Probiotics, integral to functional foods and beverages, are recognized for their benefits in enhancing gut health and boosting immunity. The market is predominantly led by functional dairy products, with fortified flavored milk drinks, yogurt, and probiotic yogurt being the most valued. Additionally, baby foods, fortified confectionery, and breakfast cereals contribute substantially to the Brazilian functional food sector. The functional food and beverage segment has emerged as the leading revenue generator, fueled by increased consumer awareness and a trend towards convenience. The popularity of probiotics is further bolstered by the rising demand for non-dairy products, which offer benefits such as low lactose and cholesterol content and no refrigeration requirements.

Brazil and Argentina are at the forefront of the probiotic market's expansion, with dairy products expected to maintain a strong growth trajectory. Probiotic yogurts and beverages are becoming popular as healthy snack options. The use of probiotics in animal feed to enhance weight gain and feed efficiency also presents growth opportunities. The market is characterized by active participation from major companies like Yakult, Nestle SA, and Groupe Danone, who are expanding their presence to capture a larger market share. The scope of the probiotic market in South America includes production, extraction, and fortification, with significant investment potential in food, drinks, and pharmaceuticals. Expansion strategies are favored by market players to solidify their positions in this burgeoning market.

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South America Probiotics Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Food and Beverage

        1. 2.1.1.1 Dairy Products

        2. 2.1.1.2 Fermented Food Products

        3. 2.1.1.3 Non-Alcoholic Beverages

        4. 2.1.1.4 Other Products

      2. 2.1.2 Dietary Supplements

      3. 2.1.3 Animal Feed

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/ Hypermarkets

      2. 2.2.2 Pharmacies/Health Stores

      3. 2.2.3 Convenience Stores

      4. 2.2.4 Others

    3. 2.3 Geography

      1. 2.3.1 Brazil

      2. 2.3.2 Argentina

      3. 2.3.3 Rest of South America

South America Probiotics Market Size FAQs

The South America Probiotics Market is projected to register a CAGR of 7.10% during the forecast period (2024-2029)

Nestle SA, Groupe Danone, Chr. Hansen and Yakult Honsha Co Ltd. are the major companies operating in the South America Probiotics Market.

South America Probiotics Market Report Snapshots

South America Probiotics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)